- Competitive Analysis
As a marketer, you're aware of who your competition in the market place: you know the companies and you know the products. But on a search engine, it's all about visibility for specific keywords. If you're selling widgets, you're not just competing against other widget marketers - you're also competing against web sites that sell widgets and web sites that write about widgets. So we take an in-depth look at the competitive marketplace for your chosen keywords to identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.
- Keyword Research
A very important part of the SEO services we provide is to help identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right audience. We will take your existing keyword list and expand the list to include many more keywords and phrases that are relevant to your business. We will then recommend keywords to target based on keyword search frequency and relevance to your website.
- Paid Search Marketing (PPC)
Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an SEO campaign, PPC can also be a very effective tool to increase your brand’s exposure in the search engines and increase sales.
- Social Media Optimization
Social media has emerged as a huge part of the web landscape. Our staff members are constantly studying the social networking arena and looking for opportunities to use social media to increase our clients’ website exposure. When properly executed, social profiles on social networking sites improve your image, build your brand, and send more traffic to your website. We can create a social media optimization strategy that will work for your business.
- Website Analytics
We analyze your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords convert to a new customer. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.
- Link Building
One very important factor in how well your site shows up in search results is the number of high-quality, relevant links pointing to your site. We use various methods to obtain these high quality links to improve your rankings in the search engines.
- Content Development/Copywriting
Our writers produce high quality, unique content that maintains your marketing message and is also optimized for the search engine spiders. Unique content is important for SEO, but that same content needs to sell your product or service to your customers. We work with you to develop a web content strategy for delivering fresh content on your website.
- Blog Outreach
A blog is one of the best ways to produce fresh, unique, search engine friendly content for your site, as well as dramatically increase customer experience. Whether you need help setting up your blog, updating it, or just need some advice, we have the experience and results to help you increase your traffic, sales, and blog visibility.
- Press Release Optimization
Online public relations is the process of knowing where your customers and constituents spend their time online, and influencing those people using better, faster and less-expensive PR and marketing communications. We can optimize your press releases and communications for the search engines and help spread your message to the people who are interested, to reach a much larger and more targeted audience than traditional PR.
