Google Announces Florida 2 – A Broad Core Algorithm Update
Yesterday morning, Google confirmed via Danny Sullivan (aka @searchliaison) that there was a broad core update to its algorithm in progress. As with most search updates this one was preceded by some “tremors” (Feb 14th, Feb 22nd, Feb 27th, March 2nd, and March 6th) that were reported across the industry. This is the SERP volatility…