You should hire an SEO Agency because optimizing your web site for maximum visibility on Google or Bing isn’t simple. There are over 200 different “signals” that a search engine evaluates when it determines which results to show on it’s result pages, and each of those signals is weighted differently. And search engine optimization isn’t something that you can do once and check off your task list. Google makes over 400 updates to it’s algorithm every year; your competitors – the ones you know about and the ones you don’t – are making changes to their websites. All of this matters, and if you’re not constantly watching what’s going on, you can wake up in the morning with big problems.
Why hire an SEO Agency?
Why hire our Agency?
We’ve been providing SEO consulting services to businesses of all sizes for nearly 20 years and have a deep understanding of what it takes to be successful. We know what to do and, more importantly, what not to do. We’re local. Our office is in Connecticut, and our staff is all US based. We’re available. We don’t do chatbots – if you call the phone, someone will answer it (as long as it’s during business hours). Have questions? Let’s talk.
Our Search Marketing Services
AI SEO Compliance Audit
As of August 2025, 58% of the searches on Google trigger an AI response. Our AI SEO Audit can tell you if your website is ready.
Basic SEO Audit
A Basic SEO Audit helps you establish a baseline so that you can understand what’s currently being done right (or wrong).
Forensic SEO Audit
A Forensic Audit isn’t about optimizing your content – it’s about finding out what happened to your traffic and how you can get it back.
Content Optimization for AI
Something like 85% of all pre-purchase research is done online. If your content isn’t optimized for AI, you’re missing opportunities.
Content Gap Analysis
Looking for a leg up on your competition? Our Content Gap Analysis can help you fine holes in your content strategy.
Local SEO
Ever wondered how your competition was able to get that listing underneath the map on a Google SERP? Local SEO.
Link Building
It’s an SEO truism that link building matters, but it’s no longer just the number. Quality, topicality and relevance matter.
Social Media
Social media is more than cat videos. It’s a legitimate marketing channel that drives real dollars and connects with your customers.
Analytics Setup
Analytics will tell you who’s visiting your website, where they’re coming from, and what they do when they’re there. You need this.
PPC Advertising
Want to avoid blowing $1,000 really fast? Let us help you plan your Google or Facebook PPC Advertising campaign.
Email Marketing
Reach out. Follow up after a transaction. Announce new services. We can make your email marketing a more effective tool.
Direct Mail
Sometimes you have to go old school. We have lists of all sorts of people that you can target with direct mail.
Website Design
Your website is as important to your business as your showroom – an exciting and inviting experience for your customers.
SEO Training
If you’ve decided to do your SEO work in-house then seo training is for you. We can build – and train – your team from the ground up.
Latest Blog Posts
How to Optimize Content for AI Search: The Complete 2025 Guide
Content optimization has evolved far beyond stuffing keywords into meta tags and hoping for the best. In 2025, with AI Overviews now appearing on over 50% of all queries (doubling since August 2024) and reaching 2 billion monthly users, your content must satisfy both human readers and AI systems that increasingly determine which sources get…
The Case of The Disappearing Click: Google AI Overviews Significantly Reduce Website Click-Through Rates, Pew Study Reveals
A groundbreaking Pew Research Center study analyzing 900 U.S. adults reveals the dramatic impact of Google’s AI Overviews on website traffic, showing that users click through to websites only 8% of the time when AI summaries are present—nearly half the rate compared to traditional search results. This comprehensive analysis provides concrete evidence of what SEO professionals have termed “the great decoupling,” documenting how AI Overviews appear in 18% of searches and fundamentally change user behavior, with 26% of sessions ending entirely after encountering AI summaries versus just 16% with traditional results.
The Complete Guide to AI Search Optimization: Future-Proofing Your Digital Strategy in 2025
With 51% of search queries now handled by AI-powered engines and 58% of Google searches ending without clicks, the fundamental shift from traditional SEO to AI search optimization is no longer optional—it’s essential for digital survival. This comprehensive guide reveals how businesses can adapt their strategies for the new landscape where expertise trumps domain authority, semantic understanding beats keyword density, and success is measured by AI citation frequency rather than traditional rankings, providing actionable frameworks for optimizing across Google AI Overviews, ChatGPT Search, Perplexity AI, and Microsoft Copilot.