Think of a Forensic SEO Audit as a basic SEO Audit on steroids. A Forensic Audit isn’t about optimizing your content – it’s about finding out what happened to your traffic and how you can get it back.
Most of the time, the traffic on your web site ebbs and flows like the tide. There are days of the week that do better than others, and periods of the year when you know traffic is going to be up over periods, but generally speaking what you’re looking for is a trend that goes up and to the right. What you never want to see is something that looks like one of these: