Organic Search Engine Optimization, also known as Organic SEO, is the process of going through your website to make sure it’s search engine friendly. And it’s one of those marketing tasks that’s often overlooked because it seems complicated. But it’s something you have to do to be successful.
Consider this: You know you do great work. And so do your customers – that’s why they keep coming back. But what about those other people? Those are potential customers who don’t know about you and they’re looking on the search engines right now for a product or service that you provide. Unless your developer did some kind of search engine optimization for you and your website SEO friendly, there’s a really good chance those people will never know you’re out there.
Wait, you don’t have a website yet? That’s a whole other issue we can help you with. But if you already have one, read on.
There’s so much more to search engine optimization than page titles and URLs. When we do SEO, we systematically go through a list of the 130 known ranking signals that Google’s algorithm is listening to, and we make sure you’ve dotted as many i’s and crossed as many t’s from that list as possible. Here’s a partial list:
- Server architecture and website structure
- Meta descriptions which, while no longer a ranking signal, will help (or hurt) the rate at which people click from a SERP (search engine result page) to your website
- On-page headings, subheadings and the text on the page
- The ratio of written content to images and ads
- The number of inbound links and where they come from. (Links from the right websites can help you, and links from the wrong web site can hurt.)
- The number and use of internal links (and the anchor text used)
- Page load times
- Mobile speed and usability
- Server log files which tells us how many pages the search engines are actually crawling (and how often)
- Google Search Console which tells us what keywords and phrases people are using to find you and which pages are being shown to them
- Google Analytics which tells us how people are reacting to the content on your site after they’ve gotten there and what your customers look like (demographically)
This is just the start. For more information on search engine optimization, or to answer any questions, please give us a call or send us an email.