Natalie Vavricka is a digital strategist with 15+ years of experience with SEO, SEM, IA, UX, content marketing/development, writing/editing, audience development, social and email marketing campaign development. Natalie has worked for companies large and small, startups and agencies, honing her skills with established brands such as Time Inc., Dow Jones, AOL, Everyday Health, Health Monitor, Quigo and Progyny.
Priding herself on her communication skills, Natalie enjoys working across various teams and with key stakeholders. Whether the client is established or trying to penetrate a new market, she always leads with data and has a firm grasp on analytics/reporting.
As an English major and competitive runner in college, Natalie’s ultimate goal was to be a health/fitness industry, but after falling in love with marketing and teaching herself the ins and outs of SEM / PPC, she found a way to integrate her creativity with results-driven digital strategy development. Though consumer healthcare is her specialty, she works across verticals and is always looking for a new challenge or opportunity to learn a new skill and meet new people.
When not immersed in digital strategy, Natalie spends her time composing music, volunteering, traveling, and running in Central Park. She is a classically trained pianist and is currently teaching her 3 year old Pomsky how to play as well.