The days are gone when you could run your business without having a website. Consumers today are online doing research before they make any kind of purchase decision, and if you want them to buy from you, you need to be part of their consideration set.
Generally speaking, there are two kinds of website design projects: Spinning up a new site from scratch, and redesigning an existing site. We can help you with both.
Existing sites already get traffic, so outside of the obvious – improving the website design, adding functionality, or just freshening things up – the last thing in the world you want to do is break what’s already working. That means being careful not to do things as part of the redesign that will negatively impact the website’s existing authority and its visibility on search engines. Like, deleting old content because it’s not getting a lot of traffic. If it’s going inbound links from high-quality, related sites, you might want to rethink that strategy. You also want to be careful of changing the website design around so radically that your users can’t find things. (Check out the website we redesigned for SpeedSportTuning / SST Auto in Danbury.)
New website designs face different challenges. Your website needs to be current. Fresh. No one ever wants to pay good money for a new website that looks and feels like it’s last year’s model as soon as it’s launched. At the same time, you want to make sure that you’re not so far out on the bleeding edge of design that your customers can’t use the site. Beyond that, showing your customers a bad user experience (even if your content is awesome) means they may not come back a second time. That’ll change the cost of acquisition, lifetime value, and a whole host of other things.
Once you have your site up and running, there are three things you want to do:
Separately, each will help bring customers into your shop, but together, they are a powerful marketing tool.
