The Complete Toolkit from Expert SEO Consulting
The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click.
After nearly 20 years helping businesses navigate search algorithm changes, Expert SEO Consulting has developed 27 specialized tools across 8 categories that address the questions traditional SEO software can’t answer:
- • Is my content structured for AI citation?
- • What E-E-A-T signals are search engines actually finding on my pages?
- • Am I accidentally blocking AI crawlers?
- • How do AI systems perceive my brand?
- • What trust signals am I missing that competitors have?
These aren’t generic site auditors that generate 200-page reports. Each tool answers a specific question with actionable insights.
AI Visibility Tools
The fastest-growing search interfaces are AI-powered. These tools help you understand and optimize how AI systems see your content.
1. AI Content Audit
Evaluates whether your content is structured for AI engine citation. Checks for clear answers, structured formatting, factual density, and the signals that make AI engines choose your content as a source.
Why it matters: AI search engines don’t rank pages—they cite sources. This tool shows you how citation-ready your content actually is.
2. LLM.txt Generator
Creates an optimized llm.txt file that tells AI crawlers exactly what your site is about, what content to prioritize, and how to represent your brand in AI-generated responses.
Why it matters: Just as robots.txt guides traditional crawlers, llm.txt helps AI systems understand your content hierarchy and brand positioning.
3. AI Citation Tracker
Tests whether AI systems would cite your brand when answering relevant queries. Simulates how ChatGPT, Perplexity, and other AI assistants perceive your authority in your space.
Why it matters: In AI search, visibility means being cited. This tool reveals whether you’re earning mentions or being overlooked.
4. AI Brand Monitor
Monitors how AI systems perceive and describe your brand over time. Tracks sentiment, accuracy of information, and how your positioning compares to competitors in AI-generated content.
Why it matters: AI systems form opinions about brands based on the content they consume. Understanding their perception helps you shape it.
Authority & Trust Tools
Trust signals directly influence how Google and AI engines evaluate whether your content deserves to rank—or be cited.
5. E-E-A-T Audit
Analyzes your pages for Experience, Expertise, Authoritativeness, and Trustworthiness signals—the factors Google’s Quality Raters use to evaluate content. Scans for testimonials, certifications, media mentions, professional associations, author credentials, and trust indicators.
Why it matters: E-E-A-T signals directly influence how Google and AI engines evaluate whether your content deserves to rank—or be cited.
6. Backlinks Analyzer
Analyzes your backlink profile to identify linking domains, anchor text distribution, and link quality signals. Supports BYOK integration with Ahrefs, SEMrush, Majestic, and Moz APIs.
Why it matters: Backlinks remain a top ranking factor. Understanding your link profile helps you build strategically.
Content Strategy Tools
From identifying opportunities to optimizing existing content, these tools help you create content that performs.
7. Content Gap Analysis
Identifies content opportunities by analyzing competitor coverage. Enter your URL and competitors to discover topics they’re ranking for that you’re missing—prioritized by search volume and difficulty.
Why it matters: Stop guessing what content to create next. Find the gaps where you can realistically compete and win.
8. Content Optimizer
Analyzes existing content and provides optimization recommendations for improved relevance, readability, and search performance. Evaluates content depth, topic coverage, and structural elements.
Why it matters: Often the fastest path to more traffic is improving what you already have, not creating something new.
9. Content Outline Creator
Generates comprehensive content outlines based on top-ranking pages for your target topic. Includes suggested headings, subtopics, questions to answer, and word count targets.
Why it matters: Starting with a strategically-structured outline leads to more thorough, competitive content.
10. Content Refresh Advisor
Identifies outdated content on your site that needs updating. Provides specific recommendations for refreshing statistics, updating references, and improving relevance.
Why it matters: Content decay is real. Keeping existing content fresh often outperforms creating new content from scratch.
11. FAQ Schema Creator
Generates properly formatted FAQ schema markup from your questions and answers. Creates clean JSON-LD ready for implementation.
Why it matters: FAQ schema can earn rich snippets in search results and provides clear answers that AI systems love to cite.
12. People Also Ask Expander
Generates PAA-style questions related to your topic, clustered by search intent. Helps you understand what questions your audience is actually asking.
Why it matters: Answering the questions people actually ask improves both rankings and AI citation potential.
Local SEO Tools
For businesses serving local markets, these specialized signals make the difference between visibility and obscurity.
13. Local Business Audit
Comprehensive local SEO analysis including NAP consistency checks, local schema validation, Google Business Profile signal analysis, and citation opportunities.
Why it matters: Local search has its own ranking factors. This tool identifies the signals that matter most for map pack visibility.
On-Page SEO Tools
On-page fundamentals still drive rankings. These tools catch the technical issues that slip through content reviews.
14. On-Page SEO Analyzer
Technical on-page analysis covering title tags, meta descriptions, heading structure, image alt text, internal/external links, Open Graph tags, and mobile viewport settings.
Why it matters: On-page fundamentals still drive rankings. This tool catches the technical issues that slip through content reviews.
15. Schema Generator
Creates properly formatted JSON-LD structured data for your pages. Supports multiple schema types including Article, LocalBusiness, Product, FAQPage, HowTo, and Organization.
Why it matters: Structured data enables rich results and helps search engines understand your content’s context—increasingly important for AI citation.
16. Schema Advisor
Analyzes your page and recommends which schema types would be most beneficial. Identifies missing structured data opportunities based on your content type.
Why it matters: Not sure which schema types apply to your content? This tool removes the guesswork.
17. Featured Snippet Optimizer
Analyzes your content for featured snippet (position zero) potential. Provides format recommendations and structural improvements to increase your chances of earning the snippet.
Why it matters: Featured snippets capture significant click share and are often what AI systems cite as sources.
Reporting Tools
Professional reporting that communicates SEO value clearly to stakeholders.
18. SEO Report Generator
Generates comprehensive, professional SEO reports with AI Visibility Scorecards. Perfect for client deliverables or internal stakeholder communication.
Why it matters: Clear reporting builds trust and demonstrates the value of SEO investments.
19. GSC Audit
Analyzes Google Search Console data to surface performance insights, indexing issues, and optimization opportunities based on your actual search performance data.
Why it matters: GSC contains your most accurate search data. This tool helps you act on it.
Research & Analysis Tools
Understanding how search engines interpret your content is the foundation of effective optimization.
20. Keyword Suggestions
Generates keyword ideas based on your seed terms, including related topics, questions, and long-tail variations. Focused on findable opportunities rather than vanity metrics.
Why it matters: Effective keyword research goes beyond search volume to find terms where you can realistically compete.
21. Entity Extractor
Identifies the entities (people, places, organizations, concepts) present in your content. Helps you understand how search engines semantically interpret your pages.
Why it matters: Search engines understand content through entities. Knowing which entities you’re associated with helps you optimize for semantic search.
22. N-grams Extractor
Analyzes content for frequently occurring phrases (2-word, 3-word, 4-word combinations). Reveals your content’s actual topic focus versus your intended focus.
Why it matters: See objectively what your content emphasizes—and whether it matches your target topics.
23. NLP Extractor
Advanced natural language processing analysis including sentiment, key phrases, and content categorization. Understand how AI systems interpret your content’s meaning and tone.
Why it matters: AI engines use NLP to understand content. This shows you what they’re seeing.
Technical SEO Tools
The best content in the world won’t rank if search engines can’t access it. These tools ensure your technical foundation is solid.
24. Crawl & Indexability Checker
Verifies that search engines can actually access and index your pages. Checks HTTP status, meta robots tags, canonical URLs, X-Robots-Tag headers, and robots.txt access—all via direct page fetching, not cached data.
Why it matters: The best content in the world won’t rank if Google can’t crawl it. This tool catches indexing blockers before they cost you traffic.
25. Robots.txt Analyzer
Parses your robots.txt file and shows exactly which bots have access to your site—including AI crawlers like GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, and Google-Extended. Detects syntax errors that could cause unintended blocking.
Why it matters: Many sites are unknowingly blocking AI crawlers, making their content invisible to the fastest-growing search interfaces.
26. Page Speed Optimizer
Integrates with Google PageSpeed Insights and GTmetrix APIs to provide Core Web Vitals analysis, performance scores, and prioritized speed recommendations. Supports BYOK for users with existing API access.
Why it matters: Page speed is a confirmed ranking factor and directly impacts user experience and conversions.
Free vs. Premium Access
Free Access Includes:
- Limited analyses per tool each month
- Core recommendations and insights
- Print-friendly reports for all results
Premium Access Provides:
- Unlimited analyses across all 27 tools
- Full analysis depth (vs. lite version)
- Access to all tool features and detailed breakdowns
- Priority access to new tools as they’re released
How to Use This Toolkit
- Start with diagnostics: Run the Crawl Checker and Robots.txt Analyzer to ensure your technical foundation is solid and you’re not blocking important crawlers.
- Assess your trust signals: Use the E-E-A-T Audit to see what authority signals search engines are finding—and what’s missing.
- Check AI readiness: The AI Content Audit and AI Citation Tracker reveal whether your content is structured for citation in AI-powered search results.
- Find opportunities: Content Gap Analysis and Keyword Suggestions help you identify where to focus your content efforts.
- Optimize what you have: On-Page SEO Analyzer, Content Optimizer, and Content Refresh Advisor help you improve existing pages before creating new ones.
Ready to See What You’re Missing?
The difference between showing up in AI search results and being invisible often comes down to signals you didn’t know you were missing—or blocking crawlers you didn’t know existed.
These 27 tools give you the same insights used in professional SEO consulting engagements. Try any tool free, no account required.
