Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.

SEO Basics: Ordered List or Un-Ordered List?

From an SEO perspective, the use of ordered (numbered) and unordered (bulleted) lists in your content can have various implications. While there’s no direct ranking boost from using either type of list, their impact on user experience and content structure can indirectly influence SEO. Here’s a breakdown of the advantages and disadvantages: Advantages of Ordered…

What exactly is organic search and how does it differ from paid search?

What is Organic Search?

In the digital age, the term “organic search” has become increasingly significant, especially in the realms of digital marketing and search engine optimization (SEO). This article aims to demystify organic search and explain its importance in today’s online-centric world. Organic search refers to the search results that appear naturally on a search engine results page…