Picture this: You're doing everything right on your website. Your content is optimized. Your rankings are solid. The number of impressions your content gets on Google is going up: steadily, impressively even. But the number of people actually visiting your website? It's going down. Your first instinct is panic. Something must be broken. Maybe Google…
What do we call this brave new world of AI-powered search? The industry can’t agree—but your strategy needs to account for all of it. If you’ve been following digital marketing discussions lately, you’ve probably noticed something: the industry is having an identity crisis. We can’t even agree on what to call the thing we’re all…
Tyler Gargula brought something different to Tech SEO Connect: a formal framework for making better decisions with data. Not just data-driven decisions—actually good decisions, using data the right way. His presentation addressed a problem every SEO faces: What will actually move the needle? There are endless things we could do. How do we know we’re…
Local SEO just got a major upgrade, and 73% of businesses are already falling behind. Google's latest features aren't just minor tweaks: they're fundamental shifts that will determine which small businesses dominate local search and which ones become invisible to potential customers. Here's what's changed: Google Business Profiles now include AI-powered features that can make…
Meta descriptions aren’t always shown in search results anymore. Find out why, how AI changes search snippets, and what you can do to prepare your site. Your carefully crafted meta descriptions are vanishing from search results at an alarming rate. Google now rewrites 60-70% of all meta descriptions, and the search giant is actively testing…
The search landscape has fundamentally shifted, but here's what most business owners get wrong: you don't choose between traditional SEO and AI search optimization: you master both. While 88% of search traffic still flows through traditional search engines, AI search traffic has exploded 527% in just one year. Your customers aren't abandoning Google for ChatGPT;…
Artificial intelligence has fundamentally transformed how search engines work, creating new challenges and opportunities for businesses. From zero-click searches to generative engine optimization, discover what’s changed, why traditional SEO tactics no longer work, and how to future-proof your online visibility in 2025.
A groundbreaking Pew Research Center study analyzing 900 U.S. adults reveals the dramatic impact of Google’s AI Overviews on website traffic, showing that users click through to websites only 8% of the time when AI summaries are present—nearly half the rate compared to traditional search results. This comprehensive analysis provides concrete evidence of what SEO professionals have termed “the great decoupling,” documenting how AI Overviews appear in 18% of searches and fundamentally change user behavior, with 26% of sessions ending entirely after encountering AI summaries versus just 16% with traditional results.
