November has brought with it a couple of significant announcements from Google. The first has to do with a major core algorithm update that’s planned for next year, and the other has to do with a minor tweak to the current algorithm. Both can have major implications for your website’s visibility on search engine result…
Yesterday morning, Google confirmed via Danny Sullivan (aka @searchliaison) that there was a broad core update to its algorithm in progress. As with most search updates this one was preceded by some “tremors” (Feb 14th, Feb 22nd, Feb 27th, March 2nd, and March 6th) that were reported across the industry. This is the SERP volatility…
It’s not going to happen immediately, but Google’s Gary Illyes made the announcement during a keynote address at Pubcon in Las Vegas. According to Illyes, “within months” Google is going to create a separate mobile index. This new index will be the main or “primary” index that the search engine uses to respond to queries.…
