Content about AI’s impact on search: AI Overviews, ChatGPT Search, Perplexity, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), zero-click searches, and the future of search
Cindy Krum has a track record of being right before everyone else. She was talking about mobile SEO when people laughed at her. She predicted fraggles before Google announced passages. So when she says video SEO is the next big thing for AI visibility, it’s worth paying attention. Her thesis at Tech SEO Connect: everyone’s…
“What is a technical SEO conference without a topic about internal linking?” Serge Bezborodov asked. Fair point. But his talk wasn’t the usual internal linking advice—it was about solving the problem that makes internal linking nearly impossible on large sites: scale. Bezborodov, who’s been obsessing over internal linking for a decade, spent months hitting walls…
Alex Haliday from AirOps took a refreshingly practical approach at Tech SEO Connect: five questions his team gets asked constantly, with direct yes-or-no answers and the reasoning behind each. With 20 years of building companies and growth teams—including the zero-to-one SEO story at Masterclass—Haliday has the credibility to cut through the noise. His talk was…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
Martha van Berkel opened her Tech SEO Connect presentation with a challenge: stop thinking like an SEO and start thinking like a data architect. Coming from the co-founder and CEO of Schema App—someone with 14 years at Cisco and degrees from MIT and Queen’s—that’s not just motivational talk. It’s a strategic reframe that every SEO…
I’ve been saying for a while now that “being mentioned is the new click.” After attending Krishna Madhavan’s presentation at Tech SEO Connect, I’m more convinced than ever. Madhavan—who leads the team responsible for maintaining what he calls “the freshest, most comprehensive copy of the internet” for Bing, Copilot, and partners like OpenAI and Meta—pulled…
Here’s the thing about modern SEO: user experience signals now account for over 40% of ranking factors, and if your WordPress site isn’t engaging visitors within 3 seconds, you’re hemorrhaging both traffic and rankings. That’s where Chatly comes in: not just another chatbot, but a comprehensive AI-powered platform that’s fundamentally changing how search marketers approach…
Here's the brutal truth: 73% of businesses are still paying for outdated SEO strategies that won't work in the age of AI search. While you're burning budget on keyword rankings that matter less each month, your competitors are optimizing for ChatGPT, Google AI Overviews, and Perplexity: where your customers are actually finding answers. If your…
Meta descriptions aren’t always shown in search results anymore. Find out why, how AI changes search snippets, and what you can do to prepare your site. Your carefully crafted meta descriptions are vanishing from search results at an alarming rate. Google now rewrites 60-70% of all meta descriptions, and the search giant is actively testing…
AI bots are crawling your website right now, and you probably don’t even know it. While traditional search engine crawlers like Googlebot have been on SEO professionals’ radar for decades, a new generation of artificial intelligence crawlers from OpenAI, Anthropic, Perplexity, and other AI platforms are silently consuming your content for training data, real-time citations,…
