Content audits, content gap analysis, thought leadership, blogging strategies, content optimization, keyword research strategies (TOFU/MOFU/BOFU)
Microsoft just dropped a game-changer that will fundamentally reshape how your content gets discovered and attributed online. The search giant's latest Copilot upgrade isn't just another incremental improvement: it's a complete overhaul of how AI-powered search handles citations, source attribution, and publisher visibility. If you're a business owner relying on search visibility for leads and…
Getting indexed in 2026 requires more than technical compliance. Search engines now make sophisticated decisions about content quality, mobile experience, and trustworthiness before including pages in their index: here’s your complete indexability checklist.
Every content marketer knows the frustration: you spend hours researching, writing, and polishing an article, only to watch it languish on page three of Google. The problem isn’t your writing—it’s your brief. Or rather, the lack of one. The Hidden Cost of Poor Content Planning According to recent studies, 70% of content never gets any…
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Content chunking isn’t just about readability: it’s become essential for SEO success and AI answer inclusion. Properly structured content helps search engines understand context, improves user engagement, and increases your chances of appearing in featured snippets and AI overviews.
Byline dates can make or break your content’s credibility and search performance. While fresh content gets preference for trending topics, evergreen content with visible dates can signal outdated information to both users and search engines: here’s how to handle them strategically.
Bryan Casey from IBM opened with a self-deprecating note: “I am one of seven current or former IBMers here today. And unfortunately for all of you, I am the worst technical SEO of all of them.” What followed wasn’t a technical talk—it was a masterclass in building and selling an enterprise-scale owned media program. Over…
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
“What is a technical SEO conference without a topic about internal linking?” Serge Bezborodov asked. Fair point. But his talk wasn’t the usual internal linking advice—it was about solving the problem that makes internal linking nearly impossible on large sites: scale. Bezborodov, who’s been obsessing over internal linking for a decade, spent months hitting walls…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
