Quality Score & CPCs: The ROI of Fixing the Stuff Most Advertisers Ignore
Here's the uncomfortable truth about Google Ads: most advertisers are overpaying by 30–50% because they're ignoring Quality Score optimization. And we're not talking about chasing a vanity metric: Quality Score directly dictates how much you pay per click, which ad positions you secure, and ultimately, whether your campaigns are profitable or just burning budget. The…