If you’ve recently suffered a drastic loss in search traffic, you might want to consider a Forensic SEO Audit. If not,, then conducting a basic SEO audit is the place to start if you want to analyze how well your web stacks up to accepted SEO Best Practices. It is the first step to creating an implementation plan that will have measurable results.
The purpose of the basic SEO audit is to identify as many foundational issues affecting organic search performance as possible. In very broad terms, your SEO audit will reveal:
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Data Collection Issues
- Crawl Issues
- Potential off-site problems
- Usability (UX) and User Interface (UI) issues
- Content gaps and opportunities
- Competitive marketplace insights
Audits like this should be done on a regular basis, but always, always at the start of a site redesign or site migration. SEO Audits are best done when they’re done on a regular basis – they are essentially a “health check” for your website.