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Tag Archives: Linking Strategy

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  2. Entries tagged with "Linking Strategy"

The Importance of Anchor Text in Links

SEO Fundementals, Technical SEOBy Eric RichmondDecember 21, 2021

It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink.  Yes, the search engines have gotten really good at understanding the text around your link, but…

Can Any Inbound Linking Hurt My Ranking?

SEO Fundementals, Technical SEOBy Eric RichmondJanuary 17, 2016

The answer to this question used to be a simple “no”. However that is not longer the case.  What your inbound link profile looks like – how many links you have coming into your web site as well as the authority and trust value those links come from – can and will influence your sites…

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