Content about AI’s impact on search: AI Overviews, ChatGPT Search, Perplexity, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), zero-click searches, and the future of search
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
Day 1 of Tech SEO Connect brought together ten speakers who collectively mapped the new terrain of AI-powered search. The through-line was clear: the rules have changed, but the fundamentals haven’t disappeared—they’ve evolved. What emerged wasn’t a single strategy but a framework for thinking about visibility in a world where answer engines arbitrate the relationship…
What to do when your content lives outside of HTML Here’s a scenario that comes up more often than you’d think: you’ve done the SEO work, identified target keywords, planned your schema markup—and then you find out the content is going to be a PDF. Or a PowerPoint. Or an infographic. Suddenly, half your optimization…
Jamie Indigo from Cox Automotive delivered the most quotable talk of Tech SEO Connect. Her premise: we’re making dangerous assumptions about AI, and we need to be “feral trash cats”—resourceful, clever, and resilient—to figure out what’s actually happening. “I really don’t care what you want to call it—AEO, LMO, EIAO, noodle,” she said. “I would…
Cindy Krum has a track record of being right before everyone else. She was talking about mobile SEO when people laughed at her. She predicted fraggles before Google announced passages. So when she says video SEO is the next big thing for AI visibility, it’s worth paying attention. Her thesis at Tech SEO Connect: everyone’s…
“What is a technical SEO conference without a topic about internal linking?” Serge Bezborodov asked. Fair point. But his talk wasn’t the usual internal linking advice—it was about solving the problem that makes internal linking nearly impossible on large sites: scale. Bezborodov, who’s been obsessing over internal linking for a decade, spent months hitting walls…
Alex Haliday from AirOps took a refreshingly practical approach at Tech SEO Connect: five questions his team gets asked constantly, with direct yes-or-no answers and the reasoning behind each. With 20 years of building companies and growth teams—including the zero-to-one SEO story at Masterclass—Haliday has the credibility to cut through the noise. His talk was…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
Martha van Berkel opened her Tech SEO Connect presentation with a challenge: stop thinking like an SEO and start thinking like a data architect. Coming from the co-founder and CEO of Schema App—someone with 14 years at Cisco and degrees from MIT and Queen’s—that’s not just motivational talk. It’s a strategic reframe that every SEO…
I’ve been saying for a while now that “being mentioned is the new click.” After attending Krishna Madhavan’s presentation at Tech SEO Connect, I’m more convinced than ever. Madhavan—who leads the team responsible for maintaining what he calls “the freshest, most comprehensive copy of the internet” for Bing, Copilot, and partners like OpenAI and Meta—pulled…