Content about AI’s impact on search: AI Overviews, ChatGPT Search, Perplexity, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), zero-click searches, and the future of search

The Future of Search

How yesterday’s science fiction has become today’s reality. In his keynote address at SMX West this morning, Beshad Behzadi (Google’s Director of Conversational Search) opened with two video clips.  The first – from a 1960’s episode of Star Trek – showed Captain Kirk (William Shatner) asking the ship’s computer for information on two different people.  The second was a trailer from the…