Core SEO concepts for beginners and intermediate practitioners: organic search basics, meta descriptions, anchor text, keyword types, site links, structured data basics
What is Robots.txt? (The Gatekeeper of Your Website) Think of your robots.txt file as the security guard at your office building. Just as a security guard decides who can enter which floors and areas, robots.txt tells search engine crawlers (like Google’s bots) which parts of your website they can and cannot access. A robots.txt file is a…
Here's the thing nobody's talking about: ChatGPT just got a lot more comfortable for the average user, and that should terrify anyone who's been relying on traditional search traffic. OpenAI recently rolled out Top Stories and visual knowledge panels inside ChatGPT, making the interface look less like a blank conversation window and more like… well,…
Here's the reality: 67% of SEO professionals report that off-page optimization contributes to over half of all ranking factors, yet most businesses are still stuck in 2015 thinking that link building is the only game in town. That outdated approach is no longer just ineffective: it's actively hurting your search visibility in 2026. The search…
Here’s the reality: 73% of websites have critical robots.txt configuration errors that actively damage their search visibility. In 2026, with AI crawlers reshaping how content gets discovered and indexed, these mistakes aren’t just technical oversights: they’re revenue killers. Robots.txt has fundamentally evolved beyond simple crawler management. Today’s search landscape demands strategic implementation that balances crawl…
Brie Anderson opened with disarming honesty: “I have no idea how I ended up here. I haven’t done SEO in quite a while, and I would have never considered myself a technical SEO. I jumped ship when things started getting really hard.” But that’s exactly why her talk was valuable. While everyone else at Tech…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
Meta descriptions aren’t always shown in search results anymore. Find out why, how AI changes search snippets, and what you can do to prepare your site. Your carefully crafted meta descriptions are vanishing from search results at an alarming rate. Google now rewrites 60-70% of all meta descriptions, and the search giant is actively testing…
AI now influences 58% of Google searches and voice queries exceed 50%. Relying on SEO alone is no longer optional. To stay visible and keep a predictable pipeline, you must integrate three pillars—SEO (rankings and traffic), AEO (zero-click answers), and GEO (AI citations). This post explains what changed, what to prioritize next, and where to start.
Here's the reality: 87% of B2B buyers start their purchasing journey with generic, informational searches: yet most businesses are competing for the same bottom-funnel keywords while completely ignoring this massive opportunity at the top of the sales funnel. The traditional approach to SEO targeting is fundamentally broken. Companies obsess over high-intent, low-volume keywords like "buy…
How brands measure visibility, authority and market perception in the age of AI-powered search For decades, SEO success was straightforward to measure. You tracked rankings, counted clicks, analyzed backlinks, and watched traffic flow into your site. If you appeared on page one of Google and captured the click, you controlled the conversation with your potential…
