SEO training services, building in-house teams, learning resources, professional development
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Traffic has changed. Things have gotten weird. We have more data than ever, and the temptation to throw it at ChatGPT or Claude for analysis is understandable—but it’s often the wrong approach. LLMs make things up, they always tell you your question is good even when it isn’t, and your data isn’t safe. If you’re…
Jess Joyce from Inbound Scope took a different approach at Tech SEO Connect. Instead of technical implementation, she talked about the human side of frameworks—and why they fail. “We spent the last two days talking about tech and nerdiness and implementations,” she said, “but at the end of the day, this room is filled with…
Sam Torres from Gray Dot Agency brought a practical message to Tech SEO Connect: stop using LLMs for everything. When you have structured, tabular data—the kind we work with constantly in SEO—machine learning models are faster, cheaper, more accurate, and won’t make things up. “I’ve seen a lot of times where people are using LLMs…
Tyler Gargula brought something different to Tech SEO Connect: a formal framework for making better decisions with data. Not just data-driven decisions—actually good decisions, using data the right way. His presentation addressed a problem every SEO faces: What will actually move the needle? There are endless things we could do. How do we know we’re…
What to do when your content lives outside of HTML Here’s a scenario that comes up more often than you’d think: you’ve done the SEO work, identified target keywords, planned your schema markup—and then you find out the content is going to be a PDF. Or a PowerPoint. Or an infographic. Suddenly, half your optimization…
Want to build an unstoppable in-house SEO team? Get a step-by-step guide on consulting, training, and making your business the master of its own search destiny. Here’s the reality: 68% of companies that invest in building internal SEO capabilities see 40% better long-term results than those relying solely on external agencies. The shift toward in-house…
Here's the brutal truth: 68% of businesses that attempt DIY SEO abandon their efforts within six months, while 73% of companies working with professional SEO consultants see measurable improvements in their first quarter. The choice between professional SEO consulting training and going the DIY route is no longer just about budget, it's about survival in…
