Advanced technical topics: Core Web Vitals, algorithm updates, crawling/indexing, log file analysis, site architecture, schema markup, PHP/code updates
Dana DiTomaso brought 25 years of experience to Tech SEO Connect with a simple premise: “It’s almost 2026. Why am I looking for problems instead of having problems come to me?” She wants issues to pop up and say “hello, I’m a problem, please fix me” rather than requiring manual crawls to discover them. Her…
Max Prin from Condé Nast closed Tech SEO Connect with a refreshing admission: “I’m not going to talk about AI or LLMs or AEO or GEO. Well, we’ll talk about GEO, but not that GEO.” His topic was international SEO—a discipline where nothing fundamental has changed in 14 years, but the execution at scale remains…
Day 1 of Tech SEO Connect brought together ten speakers who collectively mapped the new terrain of AI-powered search. The through-line was clear: the rules have changed, but the fundamentals haven’t disappeared—they’ve evolved. What emerged wasn’t a single strategy but a framework for thinking about visibility in a world where answer engines arbitrate the relationship…
Baruch Toledano from SimilarWeb delivered a talk that pulled back the curtain on how large-scale SEO platforms actually work. Not the features you see in the UI—the engineering decisions that make those features possible and trustworthy. His core message: in 2025, building trust in data has become much harder. The pace of AI capability is…
Jamie Indigo from Cox Automotive delivered the most quotable talk of Tech SEO Connect. Her premise: we’re making dangerous assumptions about AI, and we need to be “feral trash cats”—resourceful, clever, and resilient—to figure out what’s actually happening. “I really don’t care what you want to call it—AEO, LMO, EIAO, noodle,” she said. “I would…
Alex Haliday from AirOps took a refreshingly practical approach at Tech SEO Connect: five questions his team gets asked constantly, with direct yes-or-no answers and the reasoning behind each. With 20 years of building companies and growth teams—including the zero-to-one SEO story at Masterclass—Haliday has the credibility to cut through the noise. His talk was…
Google just officially confirmed what SEO professionals have suspected for years: they're rolling out smaller core updates without any public announcement. This revelation fundamentally changes how site owners must approach search engine optimization, shifting from reactive update-chasing to proactive, continuous optimization. Here's the thing: while everyone's been waiting for the next big announced core update,…
Martha van Berkel opened her Tech SEO Connect presentation with a challenge: stop thinking like an SEO and start thinking like a data architect. Coming from the co-founder and CEO of Schema App—someone with 14 years at Cisco and degrees from MIT and Queen’s—that’s not just motivational talk. It’s a strategic reframe that every SEO…
Here's the brutal truth: 73% of businesses are still paying for outdated SEO strategies that won't work in the age of AI search. While you're burning budget on keyword rankings that matter less each month, your competitors are optimizing for ChatGPT, Google AI Overviews, and Perplexity: where your customers are actually finding answers. If your…
AI bots are crawling your website right now, and you probably don’t even know it. While traditional search engine crawlers like Googlebot have been on SEO professionals’ radar for decades, a new generation of artificial intelligence crawlers from OpenAI, Anthropic, Perplexity, and other AI platforms are silently consuming your content for training data, real-time citations,…
