The Case of The Disappearing Click: Google AI Overviews Significantly Reduce Website Click-Through Rates, Pew Study Reveals
A comprehensive study by the Pew Research Center has confirmed what many in the SEO community have suspected: Google’s AI Overviews are dramatically reducing how often users click through to websites from search results. Key Findings The research analyzed browsing data from 900 U.S. adults and revealed striking differences in user behavior when AI Overviews…
