Content about AI’s impact on search: AI Overviews, ChatGPT Search, Perplexity, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), zero-click searches, and the future of search
That blog post you published two years ago? The one that used to rank on page one and drive hundreds of visitors every month? It’s probably dying a slow death right now. Welcome to content decay—the silent killer of organic traffic. What Is Content Decay? Content decay happens when previously high-performing content gradually loses its…
What do we call this brave new world of AI-powered search? The industry can’t agree—but your strategy needs to account for all of it. If you’ve been following digital marketing discussions lately, you’ve probably noticed something: the industry is having an identity crisis. We can’t even agree on what to call the thing we’re all…
Microsoft just dropped a game-changer that will fundamentally reshape how your content gets discovered and attributed online. The search giant's latest Copilot upgrade isn't just another incremental improvement: it's a complete overhaul of how AI-powered search handles citations, source attribution, and publisher visibility. If you're a business owner relying on search visibility for leads and…
Getting indexed in 2026 requires more than technical compliance. Search engines now make sophisticated decisions about content quality, mobile experience, and trustworthiness before including pages in their index: here’s your complete indexability checklist.
Every content marketer knows the frustration: you spend hours researching, writing, and polishing an article, only to watch it languish on page three of Google. The problem isn’t your writing—it’s your brief. Or rather, the lack of one. The Hidden Cost of Poor Content Planning According to recent studies, 70% of content never gets any…
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Content chunking isn’t just about readability: it’s become essential for SEO success and AI answer inclusion. Properly structured content helps search engines understand context, improves user engagement, and increases your chances of appearing in featured snippets and AI overviews.
Josh Blyskal from Profound came to Tech SEO Connect with something we don’t see enough of in this space: actual data at scale. His team analyzed over 250 million AI responses and 3 billion citations across eight major answer engines to understand what actually drives visibility in AI search. The findings challenge some assumptions and…
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
Day 1 of Tech SEO Connect brought together ten speakers who collectively mapped the new terrain of AI-powered search. The through-line was clear: the rules have changed, but the fundamentals haven’t disappeared—they’ve evolved. What emerged wasn’t a single strategy but a framework for thinking about visibility in a world where answer engines arbitrate the relationship…
