Choosing SEO consultants, DIY vs professional SEO, building online authority, avoiding scams, ROI considerations, business advice
The search landscape has fundamentally shifted, but here's what most business owners get wrong: you don't choose between traditional SEO and AI search optimization: you master both. While 88% of search traffic still flows through traditional search engines, AI search traffic has exploded 527% in just one year. Your customers aren't abandoning Google for ChatGPT;…
Artificial intelligence has fundamentally transformed how search engines work, creating new challenges and opportunities for businesses. From zero-click searches to generative engine optimization, discover what’s changed, why traditional SEO tactics no longer work, and how to future-proof your online visibility in 2025.
Here's the brutal truth: 68% of businesses that attempt DIY SEO abandon their efforts within six months, while 73% of companies working with professional SEO consultants see measurable improvements in their first quarter. The choice between professional SEO consulting training and going the DIY route is no longer just about budget, it's about survival in…
In the ever-competitive world of digital marketing, the allure of a guaranteed top spot on Google’s search results is incredibly tempting for any business. However, promises of securing a #1 ranking often hide more than they reveal. This short article delves into the pitfalls and problems associated with SEO companies that guarantee these top rankings.…
SEO, at its core, is a practice deeply intertwined with the workings of search engine algorithms, which are notoriously fluid and complex. The unpredictability of SEO largely stems from this ever-changing nature of search algorithms, particularly those of Google, which dominates the search engine landscape. Here’s a deeper look into this aspect: Implications for SEO…
Scammers aren’t just targeting Consumers with send me money schemes. They’re going after business as well.
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
Over the last 15 years of being an SEO consultant, it’s been my experience that, after introducing yourself, you’re going to get one of four responses from the person you’ve just met. They’re either going to say: “I don’t know what that means. Can you explain it?” “We’re already working with someone.” “We hired an…
On Tuesday evening, after a great presentation at WIX Lounge in NYC, my almost 2 year old Gen 3 Lenovo X1 Carbon running Windows 10 did an automatic update to Windows 10 Redstone. I didn’t ask for this. It just happened. And when I sat down at my desk on Wednesday morning the laptop was…
Before you answer, I should tell you that this is a trick question. There really isn’t a “right” time because if you’re going to do SEO properly, the right time is all the time. So maybe the better question is, is there a wrong time to think about SEO. The answer to that question is easy. Yes, there is a…
