Choosing SEO consultants, DIY vs professional SEO, building online authority, avoiding scams, ROI considerations, business advice
SEO, at its core, is a practice deeply intertwined with the workings of search engine algorithms, which are notoriously fluid and complex. The unpredictability of SEO largely stems from this ever-changing nature of search algorithms, particularly those of Google, which dominates the search engine landscape. Here’s a deeper look into this aspect: Implications for SEO…
Scammers aren’t just targeting Consumers with send me money schemes. They’re going after business as well.
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
Over the last 15 years of being an SEO consultant, it’s been my experience that, after introducing yourself, you’re going to get one of four responses from the person you’ve just met. They’re either going to say: “I don’t know what that means. Can you explain it?” “We’re already working with someone.” “We hired an…
On Tuesday evening, after a great presentation at WIX Lounge in NYC, my almost 2 year old Gen 3 Lenovo X1 Carbon running Windows 10 did an automatic update to Windows 10 Redstone. I didn’t ask for this. It just happened. And when I sat down at my desk on Wednesday morning the laptop was…
Before you answer, I should tell you that this is a trick question. There really isn’t a “right” time because if you’re going to do SEO properly, the right time is all the time. So maybe the better question is, is there a wrong time to think about SEO. The answer to that question is easy. Yes, there is a…
At one point or another, if you’re a business owner, you’ve probably received a robocall call that goes something like this: “It’s extremely urgent that we speak to the business owner! We’ve tried to reach you numerous times. Our records indicate that your Google Business Listing has not been claimed…” The caller on the other…
What Makes Us Different When we started optimizing web sites for organic search, it was a fairly simple task: Figure out the subjects you want to rank for Identify the keywords related to those subjects Create some content around those subjects Put the keywords into the title, meta description and meta keywords fields Sprinkle the…
