Tool reviews, tutorials, and comparisons: Screaming Frog, SEMrush, Ahrefs, Microsoft Clarity, Google Search Console, toolbox roundups
That blog post you published two years ago? The one that used to rank on page one and drive hundreds of visitors every month? It’s probably dying a slow death right now. Welcome to content decay—the silent killer of organic traffic. What Is Content Decay? Content decay happens when previously high-performing content gradually loses its…
Every content marketer knows the frustration: you spend hours researching, writing, and polishing an article, only to watch it languish on page three of Google. The problem isn’t your writing—it’s your brief. Or rather, the lack of one. The Hidden Cost of Poor Content Planning According to recent studies, 70% of content never gets any…
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Traffic has changed. Things have gotten weird. We have more data than ever, and the temptation to throw it at ChatGPT or Claude for analysis is understandable—but it’s often the wrong approach. LLMs make things up, they always tell you your question is good even when it isn’t, and your data isn’t safe. If you’re…
The traditional tools for monitoring how search engines crawl your website—Google Search Console’s Crawl Stats, log file analyzers, even enterprise crawl platforms—all have significant limitations. For large sites that need to track both traditional search engines and the growing array of AI crawlers, there’s a better approach: partnering with your site reliability engineering team. The…
Sam Torres from Gray Dot Agency brought a practical message to Tech SEO Connect: stop using LLMs for everything. When you have structured, tabular data—the kind we work with constantly in SEO—machine learning models are faster, cheaper, more accurate, and won’t make things up. “I’ve seen a lot of times where people are using LLMs…
Dana DiTomaso brought 25 years of experience to Tech SEO Connect with a simple premise: “It’s almost 2026. Why am I looking for problems instead of having problems come to me?” She wants issues to pop up and say “hello, I’m a problem, please fix me” rather than requiring manual crawls to discover them. Her…
Baruch Toledano from SimilarWeb delivered a talk that pulled back the curtain on how large-scale SEO platforms actually work. Not the features you see in the UI—the engineering decisions that make those features possible and trustworthy. His core message: in 2025, building trust in data has become much harder. The pace of AI capability is…
Here’s the thing about modern SEO: user experience signals now account for over 40% of ranking factors, and if your WordPress site isn’t engaging visitors within 3 seconds, you’re hemorrhaging both traffic and rankings. That’s where Chatly comes in: not just another chatbot, but a comprehensive AI-powered platform that’s fundamentally changing how search marketers approach…
AI bots are crawling your website right now, and you probably don’t even know it. While traditional search engine crawlers like Googlebot have been on SEO professionals’ radar for decades, a new generation of artificial intelligence crawlers from OpenAI, Anthropic, Perplexity, and other AI platforms are silently consuming your content for training data, real-time citations,…
