Tool reviews, tutorials, and comparisons: Screaming Frog, SEMrush, Ahrefs, Microsoft Clarity, Google Search Console, toolbox roundups
Something changed. Your rankings dropped. Traffic is down 23% from last month. A client is asking pointed questions, and your team is scrambling to figure out what happened. Here's the thing: SEO issues rarely announce themselves. They creep in quietly after a site update, a plugin change, or a well-meaning developer "cleaning up" some code.…
Search has fundamentally changed. By 2026, over 60% of search queries will be answered directly by AI systems like ChatGPT, Perplexity, and Google's AI Overviews: without users ever clicking through to websites. This isn't a distant possibility; it's happening now. The problem? Most content wasn't built for AI consumption. Traditional SEO audits focus on keyword…
The digital marketing landscape has fundamentally shifted, and here’s the data that proves it: 65% of AI chatbot conversations have absolutely nothing to do with buying anything. This isn’t speculation: it’s the hard reality uncovered by Dan Petrovic’s comprehensive December 2025 analysis of 3.9 million AI conversation turns. For SEO professionals and content marketers, this…
Here’s the thing: the way AI search engines find and deliver information has fundamentally changed, and most content creators have no idea it’s happening. When you type a query into Google’s AI Mode, ChatGPT, or Perplexity, you’re not just triggering a single search. You’re launching an entire fleet of searches. Behind the scenes, artificial intelligence…
That blog post you published two years ago? The one that used to rank on page one and drive hundreds of visitors every month? It’s probably dying a slow death right now. Welcome to content decay—the silent killer of organic traffic. What Is Content Decay? Content decay happens when previously high-performing content gradually loses its…
Every content marketer knows the frustration: you spend hours researching, writing, and polishing an article, only to watch it languish on page three of Google. The problem isn’t your writing—it’s your brief. Or rather, the lack of one. The Hidden Cost of Poor Content Planning According to recent studies, 70% of content never gets any…
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Traffic has changed. Things have gotten weird. We have more data than ever, and the temptation to throw it at ChatGPT or Claude for analysis is understandable—but it’s often the wrong approach. LLMs make things up, they always tell you your question is good even when it isn’t, and your data isn’t safe. If you’re…
The traditional tools for monitoring how search engines crawl your website—Google Search Console’s Crawl Stats, log file analyzers, even enterprise crawl platforms—all have significant limitations. For large sites that need to track both traditional search engines and the growing array of AI crawlers, there’s a better approach: partnering with your site reliability engineering team. The…
Sam Torres from Gray Dot Agency brought a practical message to Tech SEO Connect: stop using LLMs for everything. When you have structured, tabular data—the kind we work with constantly in SEO—machine learning models are faster, cheaper, more accurate, and won’t make things up. “I’ve seen a lot of times where people are using LLMs…
