Google has quietly launched one of its most ambitious AI tools yet: and it's creating waves across the digital marketing world. Opal, a no-code AI application builder, promises to help businesses "create optimized content in a scalable way." But here's where it gets interesting: Google's own marketing language for Opal appears to directly contradict their…
If you’re diving into local SEO and want to keep an eye on how you’re doing in specific areas, there’s a bunch of cool tools out there ready to help you out. Here’s the lowdown on some of the top picks that can give you the inside scoop on your local keyword rankings: Each of…
Welcome to my 6th annual What’s in my SEO Toolbox post. If you’ve read this post in the past, you’ll note that there’s a lot of consistency with respect to my choices. There are two reasons for that. First, these are damn good tools and their developers keep improving them year after year. Second, as…
For anyone who really interested in the Customer Journey – not just how people find your website, but how they use it – Microsoft’s integration of Clarity with Bing Webmaster tools is a welcome step forward. Clarity allows website owners, administrators, and analysts, to see exactly what visitors are doing on their website without infringing…
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
Welcome to the 3rd annual What’s in my SEO Toolbox post. SEO is always interesting. It’s always changing. But 2019 has been a particularly interesting year with respect to SEO. How? Well besides the typical algorithmic changes by the search engines, Google switched from desktop indexing to mobile indexing. And then there’s voice search (Alexa,…
