Google Helpful Content Update
Google’s recent Helpful Content Update has the potential to change the SEO world the way Panda did 11 years ago.
The Importance of Having Proper Meta Descriptions
An important part of your SEO strategy, the meta description is a description tag in HTML, that summarizes a webpage’s content.
Is Search Engine Submission Necessary in 2022?
The simple answer is no – search engine submission isn’t necessary. But that doesn’t mean you can’t do it. Every search engine today, whether it’s Google, Yahoo, Bing, Yandex, or any other, can crawl and index pages by following links. A single inbound link from any already-indexed page will identify your page to the engine and if…
The Importance of Anchor Text in Links
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
Why doesn’t the page title on a Google SERP match what I wrote?
As an SEO, one of the things we know is that when we’re trying to get a page to rank for a keyword, the title of a page is one of the most important, if not the most important signal we can send to Google. It’s something we work hard at and there are certain…
Core Web Vitals Redefined. Slightly.
Don’t get all excited. Google has expanded their definition of acceptable scores in the Core Web Vitals report in Google Search Console
Google’s “Passages” update is now live.
Google’s Passages Update is live, and if you don’t think it matters to you, you haven’t seen it work yet. Trust me.
Clarity: Yet another reason you should be using Bing Webmaster Tools
For anyone who really interested in the Customer Journey – not just how people find your website, but how they use it – Microsoft’s integration of Clarity with Bing Webmaster tools is a welcome step forward. Clarity allows website owners, administrators, and analysts, to see exactly what visitors are doing on their website without infringing…
Microsoft Clarity Setup Instructions
How to Set Up Microsoft Clarity Step One: Log into your Bing Webmaster Tools account. Step Two: From the dropdown list at the top left of your screen, select the website you’d like to set up. Once you’ve done that, click the Add button at the bottom left of the screen. Step Three: Accept the…
Winners and Losers in Google’s December Core Update
It’s been 5 days. What we know about Google’s December Core Update. At this point, we know a few things: The update to the core algorithm is still going on There have been major increases and drops among music related websites Health and Medical sites have seen major drops The early indicators are that the…