If you’re diving into local SEO and want to keep an eye on how you’re doing in specific areas, there’s a bunch of cool tools out there ready to help you out. Here’s the lowdown on some of the top picks that can give you the inside scoop on your local keyword rankings:
- SEMrush: This tool is like the Swiss Army knife of SEO, and when it comes to tracking keyword rank at the local level, it’s got you covered. SEMrush lets you peek at how your site’s doing in local Google searches and check out your rankings for different keywords in various cities. Pretty handy, right?
- Moz Local: Moz knows their stuff in SEO, and their Moz Local tool is all about getting your local SEO game on point. It helps with keeping your listings tidy and tracking how you stack up in local searches, so you know exactly where you stand with those all-important local keywords. (Also, check out STAT – their premium tool.)
- BrightLocal: If you’re all in on local visibility, BrightLocal is your go-to. It gets down to the nitty-gritty, tracking search rankings right down to the city or even postal code level. If local’s your battleground, this tool’s your best ally.
- Ahrefs: Famous for digging deep into backlinks, Ahrefs also steps up for local ranking tracking. Customize it for specific places and get the lowdown on how you’re doing in local searches, adding another layer to your local SEO strategy.
- Google My Business Insights: Straight from the horse’s mouth, Google My Business Insights gives you a peek into how folks find your listing on Google. It’s not as deep as other tools, but it’s a solid starting point for getting a handle on your local search presence. Just log in, hit the Performance icon, and you’re in.
- Serpstat: Branded as a “growth hacking” SEO tool, Serpstat is all about giving you the edge in specific cities or regions. Perfect for businesses spreading their wings across multiple locations and wanting to keep tabs on local search performance everywhere.
- SpyFu: SpyFu lets you in on the local SEO scene, helping you track how you’re doing locally and snoop on competitors’ local tactics. It’s great for uncovering new local keywords to chase after, too.
- Nightwatch: The new kid on the block, Nightwatch, offers super detailed local keyword tracking at a friendly price. Whether it’s by zip code, city, or county, it’s got you covered, making it a fave for many looking to get a leg up in local search without breaking the bank.
Each of these tools brings something unique to the table, so it really comes down to what you need, how much you want to spend, and what extra features could make your life easier. Trying out their free trials or demos can help you figure out which one feels like the right fit for boosting your local SEO efforts.