Advanced technical topics: Core Web Vitals, algorithm updates, crawling/indexing, log file analysis, site architecture, schema markup, PHP/code updates
Here's the brutal truth: 73% of businesses are still paying for outdated SEO strategies that won't work in the age of AI search. While you're burning budget on keyword rankings that matter less each month, your competitors are optimizing for ChatGPT, Google AI Overviews, and Perplexity: where your customers are actually finding answers. If your…
AI bots are crawling your website right now, and you probably don’t even know it. While traditional search engine crawlers like Googlebot have been on SEO professionals’ radar for decades, a new generation of artificial intelligence crawlers from OpenAI, Anthropic, Perplexity, and other AI platforms are silently consuming your content for training data, real-time citations,…
73% of websites that experience sudden traffic drops never fully recover their rankings. That's not because recovery is impossible: it's because most business owners approach traffic loss the wrong way. They panic, make random changes, or worse, ignore the problem hoping it'll fix itself. Here's the thing: when your organic traffic tanks, you need forensic…
Google's algorithm volatility has reached unprecedented levels in 2025, with 58% of businesses experiencing significant ranking fluctuations in the past quarter alone. If your Connecticut business has watched its search visibility swing wildly: sometimes dropping 30+ positions overnight: you're not imagining things. The search landscape has fundamentally changed, and traditional SEO strategies are no longer…
How brands measure visibility, authority and market perception in the age of AI-powered search For decades, SEO success was straightforward to measure. You tracked rankings, counted clicks, analyzed backlinks, and watched traffic flow into your site. If you appeared on page one of Google and captured the click, you controlled the conversation with your potential…
As tools like DeepSeek and Perplexity change how we find information, does your website’s structure still matter? Here’s how to choose and optimize for both UX and discoverability. Introduction: The New Search Landscape The way we search for information has fundamentally changed. Gone are the days when Google’s ten blue links were our primary gateway…
The search landscape has fundamentally changed. AI Overviews now appear in over 50% of all queries (doubling since August 2024) and reach 2 billion monthly users. Google’s AI Mode is becoming the default search experience, which means traditional SEO strategies alone are no longer enough to maintain visibility. If you’ve noticed changes in your organic…
Search Engine Submission, aka submitting content to Google and Bing, remains an important aspect of SEO in 2024, although its necessity and the mechanisms for doing so have evolved over time. Here’s a breakdown of the current state of content submission to these search engines and why it still matters: Google Bing Why It’s Still…
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
As an SEO, one of the things we know is that when we’re trying to get a page to rank for a keyword, the title of a page is one of the most important, if not the most important signal we can send to Google. It’s something we work hard at and there are certain…
