Advanced technical topics: Core Web Vitals, algorithm updates, crawling/indexing, log file analysis, site architecture, schema markup, PHP/code updates
Picture this: You're doing everything right on your website. Your content is optimized. Your rankings are solid. The number of impressions your content gets on Google is going up: steadily, impressively even. But the number of people actually visiting your website? It's going down. Your first instinct is panic. Something must be broken. Maybe Google…
What do we call this brave new world of AI-powered search? The industry can’t agree—but your strategy needs to account for all of it. If you’ve been following digital marketing discussions lately, you’ve probably noticed something: the industry is having an identity crisis. We can’t even agree on what to call the thing we’re all…
Here’s the reality: 73% of websites have critical robots.txt configuration errors that actively damage their search visibility. In 2026, with AI crawlers reshaping how content gets discovered and indexed, these mistakes aren’t just technical oversights: they’re revenue killers. Robots.txt has fundamentally evolved beyond simple crawler management. Today’s search landscape demands strategic implementation that balances crawl…
The traditional tools for monitoring how search engines crawl your website—Google Search Console’s Crawl Stats, log file analyzers, even enterprise crawl platforms—all have significant limitations. For large sites that need to track both traditional search engines and the growing array of AI crawlers, there’s a better approach: partnering with your site reliability engineering team. The…
Dana DiTomaso brought 25 years of experience to Tech SEO Connect with a simple premise: “It’s almost 2026. Why am I looking for problems instead of having problems come to me?” She wants issues to pop up and say “hello, I’m a problem, please fix me” rather than requiring manual crawls to discover them. Her…
Max Prin from Condé Nast closed Tech SEO Connect with a refreshing admission: “I’m not going to talk about AI or LLMs or AEO or GEO. Well, we’ll talk about GEO, but not that GEO.” His topic was international SEO—a discipline where nothing fundamental has changed in 14 years, but the execution at scale remains…
Day 1 of Tech SEO Connect brought together ten speakers who collectively mapped the new terrain of AI-powered search. The through-line was clear: the rules have changed, but the fundamentals haven’t disappeared—they’ve evolved. What emerged wasn’t a single strategy but a framework for thinking about visibility in a world where answer engines arbitrate the relationship…
Baruch Toledano from SimilarWeb delivered a talk that pulled back the curtain on how large-scale SEO platforms actually work. Not the features you see in the UI—the engineering decisions that make those features possible and trustworthy. His core message: in 2025, building trust in data has become much harder. The pace of AI capability is…
Jamie Indigo from Cox Automotive delivered the most quotable talk of Tech SEO Connect. Her premise: we’re making dangerous assumptions about AI, and we need to be “feral trash cats”—resourceful, clever, and resilient—to figure out what’s actually happening. “I really don’t care what you want to call it—AEO, LMO, EIAO, noodle,” she said. “I would…
Google just officially confirmed what SEO professionals have suspected for years: they're rolling out smaller core updates without any public announcement. This revelation fundamentally changes how site owners must approach search engine optimization, shifting from reactive update-chasing to proactive, continuous optimization. Here's the thing: while everyone's been waiting for the next big announced core update,…
