It's been 5 days. What we know about Google's December Core Update.
At this point, we know a few things:
- The update to the core algorithm is still going on
- There have been major increases and drops among music related websites
- Health and Medical sites have seen major drops
The early indicators are that the ranking shifts are related to EAT (Expertise Authority and Trust), but until the rollout is complete – which should be sometime next week – that’s just an educated guess.
What you should be doing now.
For the most part, the advice this week is the same as the advice last week: Pay attention to the impression and ranking data as reported in Google Search Console. Check to see if there are any major fluctuations within the search terms and the pages that your website has historically ranked well for. One of the things we’re advising our Clients to do is to look at keyword queries that have historically sent traffic to specific pages to see if they’ve been broadly or selectively impacted and use this information to better understand what aspects of the content might need to be reviewed.
How bad was the damage? What verticals increased visibility and which verticals lost?
This is the fun (or not so fun) part, depending on your perspective.
This is a list of the verticals that have seen a significant impact on week-over-week visibility. It’s a little hard to see the numbers here, but for example, among the 1,000+ websites tracked, within the Arts and Entertainment vertical, 100% – that’s 8 out of 8 sites – showed a decline in their organic search visibility. In the broad Health space, 17 websites increased their visibility and 19 showed a decrease. Kind of a mixed bad. But when you dive in and look at Natural & Alternative Medicine, there was a much greater disparity: Of the 17 websites in that vertical, 3 increased their visibility, and 17 websites dropped. In Addictions, 6 sites went up and 20 went down:
Keep in mind that any website that offers information or advice that could materially impact a person’s health, wellbeing, or financial condition, is going to receive additional EAT and YMYL scrutiny by Google.
This is the full list by Vertical and after that, a list of Winners and Losers by Domain. Are you on any of these lists? Did you notice any significant drops in organic visibility? Let us know – we’re here to help.
| #that went up | % that went up | #that went down | % that went down | |
|---|---|---|---|---|
| Accounting & Taxes | 19 | 73% | 7 | 27% |
| Addictions | 6 | 23% | 20 | 77% |
| Business Services | 14 | 56% | 11 | 44% |
| Cars & Car Rental | 15 | 58% | 11 | 42% |
| Children's Health | 11 | 41% | 16 | 59% |
| Dating | 7 | 26% | 20 | 74% |
| Ecommerce & Shopping | 14 | 41% | 20 | 59% |
| Finance | 18 | 69% | 8 | 31% |
| Food & Drink | 11 | 52% | 10 | 48% |
| Groceries | 16 | 64% | 9 | 36% |
| Health | 17 | 47% | 19 | 53% |
| Health Conditions | 12 | 46% | 14 | 54% |
| Home & Garden | 20 | 65% | 11 | 35% |
| Insurance | 18 | 58% | 13 | 42% |
| Law & Government | 15 | 50% | 15 | 50% |
| Mental Health | 11 | 38% | 18 | 62% |
| Movies & Streaming | 18 | 62% | 11 | 38% |
| Music | 16 | 57% | 12 | 43% |
| Natural & Alternative Medicine | 3 | 18% | 14 | 82% |
| News & Media | 11 | 26% | 31 | 74% |
| Nutrition & Fitness | 34 | 57% | 26 | 43% |
| Public Safety & Health | 9 | 38% | 15 | 63% |
| Real Estate | 15 | 52% | 14 | 48% |
| Recipes | 9 | 69% | 4 | 31% |
| Religion | 12 | 40% | 18 | 60% |
| Relocation & Moving | 7 | 47% | 8 | 53% |
| Restaurants & Delivery | 11 | 39% | 17 | 61% |
| Science & Education | 2 | 17% | 10 | 83% |
| Senior Care | 9 | 47% | 10 | 53% |
| Social Media | 12 | 52% | 11 | 48% |
| Sports | 11 | 38% | 18 | 62% |
| Telecommunications | 16 | 59% | 11 | 41% |
| Travel & Tourism | 19 | 66% | 10 | 34% |
| Video Games | 17 | 57% | 13 | 43% |
Winners
| Vertical | Domain | % Increase |
|---|---|---|
| Accounting & Taxes | ||
| accountingcoach.com | 8% | |
| accountingtools.com | 32% | |
| another71.com | 16% | |
| avalara.com | 9% | |
| bizfilings.com | 20% | |
| corporatefinanceinstitute.com | 19% | |
| cpapracticeadvisor.com | 14% | |
| deloitte.com | 5% | |
| efile.com | 14% | |
| ey.com | 6% | |
| home.kpmg | 6% | |
| hrblock.com | 20% | |
| journalofaccountancy.com | 34% | |
| myaccountingcourse.com | 45% | |
| ncdor.gov | 43% | |
| patriotsoftware.com | 4% | |
| pwc.com | 6% | |
| savingtoinvest.com | 24% | |
| taxact.com | 7% | |
| tax-brackets.org | 7% | |
| tax-rates.org | 23% | |
| Addictions | ||
| aa.org | 5% | |
| addictioncenter.com | 3% | |
| curaleaf.com | 11% | |
| erowid.org | 18% | |
| rehabs.com | 5% | |
| rollitup.org | 48% | |
| therecoveryvillage.com | 115% | |
| Business Services | ||
| bigcommerce.com | 4% | |
| mockplus.com | 2% | |
| mturk.com | 1% | |
| myshopify.com | 1% | |
| pbworks.com | 7% | |
| qualtrics.com | 24% | |
| rev.com | 10% | |
| rocketreach.co | 1% | |
| service-now.com | 17% | |
| shopify.com | 1% | |
| spokeo.com | 75% | |
| squareup.com | 20% | |
| statista.com | 2% | |
| tableau.com | 12% | |
| thebalancesmb.com | 17% | |
| uservoice.com | 28% | |
| Cars & Car Rental | ||
| alamo.com | 2% | |
| avis.com | 3% | |
| budget.com | 6% | |
| carrentals.com | 13% | |
| dollar.com | 11% | |
| escapecampervans.com | 11% | |
| foxrentacar.com | 10% | |
| hertz.com | 2% | |
| nationalcar.com | 5% | |
| outdoorsy.com | 7% | |
| rental24h.com | 1% | |
| rentalcars.com | 10% | |
| rvshare.com | 8% | |
| silvercar.com | 6% | |
| sixt.com | 5% | |
| thrifty.com | 9% | |
| Children's Health | ||
| alphamom.com | 14% | |
| amotherfarfromhome.com | 12% | |
| askdrsears.com | 12% | |
| babycenter.com | 38% | |
| bebesymas.com | 67% | |
| childmind.org | 12% | |
| childrensmd.org | 4% | |
| fatherly.com | 3% | |
| llli.org | 3% | |
| madeformums.com | 10% | |
| parents.com | 2% | |
| thecarseatlady.com | 49% | |
| Dating | ||
| badoo.com | 41% | |
| bumble.com | 37% | |
| crystalknows.com | 44% | |
| datingadvice.com | 22% | |
| goodmenproject.com | 9% | |
| introvertdear.com | 7% | |
| meetme.com | 1% | |
| ourtime.com | 14% | |
| pairedlife.com | 7% | |
| yourtango.com | 8% | |
| Ecommerce & Shopping | ||
| afw.com | 26% | |
| alibaba.com | 12% | |
| barnesandnoble.com | 6% | |
| ebay.com | 10% | |
| fromyouflowers.com | 9% | |
| gunbroker.com | 1% | |
| michaels.com | 1% | |
| picclick.com | 39% | |
| poshmark.com | 10% | |
| saksfifthavenue.com | 11% | |
| samsclub.com | 7% | |
| scholastic.com | 6% | |
| tractorsupply.com | 4% | |
| Finance | ||
| adp.com | 15% | |
| americanexpress.com | 5% | |
| bankrate.com | 1% | |
| chase.com | 6% | |
| creditkarma.com | 69% | |
| fidelity.com | 4% | |
| fool.com | 14% | |
| intuit.com | 17% | |
| nerdwallet.com | 9% | |
| paypal.com | 3% | |
| schwab.com | 4% | |
| seekingalpha.com | 22% | |
| smartasset.com | 21% | |
| spectrum.net | 19% | |
| thebalance.com | 41% | |
| vanguard.com | 5% | |
| wellsfargo.com | 16% | |
| Food & Drink | ||
| bonappetit.com | 2% | |
| epicurious.com | 9% | |
| foodandwine.com | 1% | |
| myrecipes.com | 11% | |
| sallysbakingaddiction.com | 7% | |
| seriouseats.com | 53% | |
| spendwithpennies.com | 5% | |
| tasteofhome.com | 2% | |
| thespruce.com | 9% | |
| thespruceeats.com | 10% | |
| Groceries | ||
| albertsons.com | 3% | |
| aldi.us | 11% | |
| bobsredmill.com | 17% | |
| ediblearrangements.com | 29% | |
| fooducate.com | 58% | |
| gianteagle.com | 5% | |
| harryanddavid.com | 5% | |
| heb.com | 2% | |
| hmart.com | 29% | |
| hy-vee.com | 7% | |
| kingsoopers.com | 38% | |
| ninjakitchen.com | 9% | |
| shoprite.com | 10% | |
| smithsfoodanddrug.com | 10% | |
| sprouts.com | 15% | |
| williams-sonoma.com | 3% | |
| Health | ||
| aarp.org | 16% | |
| allegromedical.com | 12% | |
| clevelandclinic.org | 9% | |
| coventryhealthcare.com | 2% | |
| cvs.com | 10% | |
| goodrx.com | 20% | |
| healthline.com | 5% | |
| hopkinsmedicine.org | 2% | |
| medicalnewstoday.com | 9% | |
| medicinenet.com | 6% | |
| medscape.com | 22% | |
| mouthhealthy.org | 1% | |
| patient.info | 11% | |
| studentdoctor.net | 24% | |
| uptodate.com | 15% | |
| verywellmind.com | 11% | |
| walgreens.com | 6% | |
| womansday.com | 6% | |
| Health Conditions | ||
| aacrjournals.org | 3% | |
| cancer.gov | 5% | |
| cancercenter.com | 3% | |
| cancerresearchuk.org | 24% | |
| contagionlive.com | 3% | |
| dexcom.com | 3% | |
| diabetesjournals.org | 1% | |
| kff.org | 17% | |
| lung.org | 8% | |
| merckmanuals.com | 8% | |
| news-medical.net | 10% | |
| spine-health.com | 20% | |
| verywellhealth.com | 92% | |
| webmd.com | 6% | |
| Home & Garden | ||
| acehardware.com | 4% | |
| apartmenttherapy.com | 2% | |
| ashleyfurniture.com | 7% | |
| bestreviews.com | 9% | |
| bhg.com | 8% | |
| bobvila.com | 11% | |
| ceramics.org | 7% | |
| consumeraffairs.com | 3% | |
| consumerreports.org | 2% | |
| countryliving.com | 9% | |
| crateandbarrel.com | 7% | |
| familyhandyman.com | 5% | |
| gardeningknowhow.com | 7% | |
| goodhousekeeping.com | 1% | |
| harborfreight.com | 10% | |
| hgtv.com | 9% | |
| housebeautiful.com | 4% | |
| marthastewart.com | 4% | |
| menards.com | 2% | |
| uhaul.com | 8% | |
| Insurance | ||
| aflac.com | 66% | |
| allstate.com | 6% | |
| anthem.com | 6% | |
| carecredit.com | 4% | |
| deltadental.com | 25% | |
| ehealthinsurance.com | 21% | |
| geico.com | 23% | |
| healthmarkets.com | 4% | |
| libertymutual.com | 5% | |
| nationwide.com | 16% | |
| optum.com | 11% | |
| policygenius.com | 15% | |
| progressive.com | 31% | |
| statefarm.com | 2% | |
| travelers.com | 30% | |
| usaa.com | 1% | |
| valuepenguin.com | 41% | |
| Law & Government | ||
| 27towin.com | 4% | |
| ballotpedia.org | 9% | |
| ca.gov | 7% | |
| fivethirtyeight.com | 10% | |
| in.gov | 8% | |
| justia.com | 8% | |
| maryland.gov | 5% | |
| mass.gov | 19% | |
| michigan.gov | 1% | |
| ncsl.org | 6% | |
| nj.gov | 8% | |
| nyc.gov | 6% | |
| pa.gov | 4% | |
| texas.gov | 3% | |
| virginia.gov | 4% | |
| Mental Health | ||
| 7cups.com | 38% | |
| additudemag.com | 2% | |
| betterhelp.com | 28% | |
| careersinpsychology.org | 8% | |
| developgoodhabits.com | 2% | |
| goodtherapy.org | 7% | |
| nami.org | 10% | |
| psycom.net | 24% | |
| scienceofpeople.com | 11% | |
| simplepractice.com | 6% | |
| themighty.com | 20% | |
| Movies & Streaming | ||
| 123movie.net | 85% | |
| cc.com | 5% | |
| cinemablend.com | 3% | |
| hulu.com | 17% | |
| imdb.com | 2% | |
| indiewire.com | 4% | |
| justwatch.com | 18% | |
| ktla.com | 21% | |
| netflix.com | 2% | |
| pbs.org | 8% | |
| peacocktv.com | 6% | |
| primevideo.com | 24% | |
| rottentomatoes.com | 8% | |
| sling.com | 26% | |
| tubitv.com | 12% | |
| vimeo.com | 18% | |
| xfinity.com | 5% | |
| youtube.com | 5% | |
| Music | ||
| bandcamp.com | 14% | |
| collider.com | 6% | |
| genius.com | 1% | |
| iheart.com | 1% | |
| lyricstranslate.com | 5% | |
| metrolyrics.com | 3% | |
| npr.org | 6% | |
| pitchfork.com | 15% | |
| radio.com | 16% | |
| rateyourmusic.com | 22% | |
| rollingstone.com | 4% | |
| siriusxm.com | 8% | |
| soundcloud.com | 22% | |
| spotify.com | 1% | |
| worldstarhiphop.com | 10% | |
| ytmp3.cc | 6% | |
| Natural & Alternative Medicine | ||
| alchimiaweb.com | 6% | |
| chopra.com | 9% | |
| drweil.com | 26% | |
| massagebook.com | 15% | |
| quackwatch.org | 2% | |
| zeel.com | 1% | |
| News & Media | ||
| chron.com | 5% | |
| drudgereport.com | 2% | |
| forbes.com | 4% | |
| huffpost.com | 15% | |
| mediabiasfactcheck.com | 3% | |
| msnbc.com | 24% | |
| nbcnews.com | 4% | |
| politico.com | 1% | |
| snopes.com | 3% | |
| usnews.com | 4% | |
| yahoo.com | 15% | |
| Nutrition & Fitness | ||
| 24hourfitness.com | 3% | |
| aaptiv.com | 18% | |
| all8.com | 16% | |
| backstage.com | 2% | |
| broadway.com | 2% | |
| carnegiehall.org | 30% | |
| cirquedusoleil.com | 9% | |
| crossfit.com | 6% | |
| dancemagazine.com | 3% | |
| darebee.com | 115% | |
| doctoroz.com | 2% | |
| draxe.com | 63% | |
| earwolf.com | 65% | |
| gnc.com | 8% | |
| health.com | 11% | |
| ibdb.com | 6% | |
| lacasting.com | 3% | |
| lafitness.com | 14% | |
| livestrong.com | 4% | |
| monologueblogger.com | 5% | |
| mtishows.com | 5% | |
| muscleandfitness.com | 3% | |
| nationaleatingdisorders.org | 1% | |
| nutritionix.com | 1% | |
| planetfitness.com | 19% | |
| prevention.com | 6% | |
| roguefitness.com | 19% | |
| stageagent.com | 2% | |
| sxsw.com | 22% | |
| theatermania.com | 2% | |
| thebostoncalendar.com | 9% | |
| thehealthy.com | 28% | |
| themoth.org | 57% | |
| verywellfit.com | 5% | |
| vitaminshoppe.com | 13% | |
| Public Safety & Health | ||
| americashealthrankings.org | 13% | |
| apha.org | 13% | |
| emergencyreporting.com | 1% | |
| firehouse.com | 18% | |
| firerescue1.com | 1% | |
| healthdata.org | 47% | |
| jems.com | 10% | |
| nmhealth.org | 8% | |
| nremt.org | 4% | |
| sfdph.org | 129% | |
| Real Estate | ||
| biggerpockets.com | 22% | |
| century21.com | 6% | |
| coldwellbankerhomes.com | 6% | |
| curbed.com | 9% | |
| forrent.com | 1% | |
| homes.com | 13% | |
| hotpads.com | 19% | |
| hud.gov | 14% | |
| mlsmatrix.com | 111% | |
| movoto.com | 4% | |
| propertyshark.com | 9% | |
| realtor.com | 3% | |
| realtytrac.com | 13% | |
| remax.com | 15% | |
| streeteasy.com | 13% | |
| trulia.com | 2% | |
| Recipes | ||
| bettycrocker.com | 6% | |
| cookieandkate.com | 3% | |
| damndelicious.net | 2% | |
| eatingwell.com | 13% | |
| food52.com | 12% | |
| minimalistbaker.com | 2% | |
| parade.com | 6% | |
| tasty.co | 10% | |
| yummly.com | 33% | |
| Religion | ||
| astrology.com | 4% | |
| biblegateway.com | 1% | |
| blueletterbible.org | 10% | |
| cafeastrology.com | 7% | |
| catholic.org | 1% | |
| christianbook.com | 10% | |
| crosswalk.com | 6% | |
| gotquestions.org | 95% | |
| learnreligions.com | 20% | |
| patheos.com | 10% | |
| vatican.va | 30% | |
| Relocation & Moving | ||
| allmysons.com | 20% | |
| atlasvanlines.com | 70% | |
| buytvinternetphone.com | 1% | |
| californiamoversusa.com | 4% | |
| hireahelper.com | 17% | |
| movematcher.com | 14% | |
| movingapt.com | 43% | |
| movingfeedback.com | 15% | |
| movinghelp.com | 24% | |
| myutilities.com | 62% | |
| northamerican.com | 30% | |
| ozmoving.com | 1% | |
| smartboxmovingandstorage.com | 7% | |
| smartmoving.com | 83% | |
| unitedvanlines.com | 8% | |
| usmapguide.com | 16% | |
| Restaurants & Delivery | ||
| chick-fil-a.com | 28% | |
| chowhound.com | 22% | |
| grubhub.com | 14% | |
| jimmyjohns.com | 2% | |
| littlecaesars.com | 5% | |
| mcdonalds.com | 2% | |
| menupix.com | 1% | |
| opentable.com | 13% | |
| starbucks.com | 12% | |
| wendys.com | 32% | |
| Science & Education | ||
| hbr.org | 3% | |
| uwrf.edu | 5% | |
| agingcare.com | 1% | |
| aginginplace.org | 7% | |
| aplaceformom.com | 19% | |
| axxessweb.com | 33% | |
| brookdale.com | 19% | |
| caregiver.org | 6% | |
| caring.com | 13% | |
| dailycaring.com | 11% | |
| payingforseniorcare.com | 20% | |
| senioradvisor.com | 36% | |
| seniorly.com | 3% | |
| theseniorlist.com | 1% | |
| Social Media | ||
| facebook.com | 4% | |
| instagram.com | 7% | |
| linkedin.com | 19% | |
| patreon.com | 20% | |
| pinterest.es | 6% | |
| reddit.com | 14% | |
| slack.com | 11% | |
| slideshare.net | 35% | |
| spiceworks.com | 47% | |
| tumblr.com | 12% | |
| twitter.com | 17% | |
| whatsapp.com | 4% | |
| zhihu.com | 1% | |
| Sports | ||
| baseball-reference.com | 1% | |
| basspro.com | 7% | |
| cheaperthandirt.com | 2% | |
| crackstreams.com | 83% | |
| espn.com | 1% | |
| midwayusa.com | 1% | |
| mlb.com | 9% | |
| nfl.com | 6% | |
| rei.com | 2% | |
| rotoworld.com | 2% | |
| sports.yahoo.com | 19% | |
| Telecommunications | ||
| centurylink.com | 6% | |
| comcast.com | 15% | |
| cricketwireless.com | 10% | |
| frontier.com | 8% | |
| highspeedinternet.com | 5% | |
| reviews.org | 5% | |
| ringcentral.com | 17% | |
| shouldianswer.com | 40% | |
| spectrum.com | 11% | |
| sprint.com | 55% | |
| straighttalk.com | 9% | |
| t-mobile.com | 8% | |
| twilio.com | 13% | |
| verizon.com | 4% | |
| whistleout.com | 26% | |
| Travel & Tourism | ||
| aa.com | 23% | |
| aaa.com | 3% | |
| airbnb.com | 5% | |
| alaskaair.com | 6% | |
| delta.com | 1% | |
| enterprise.com | 2% | |
| flightaware.com | 12% | |
| flyfrontier.com | 4% | |
| hilton.com | 6% | |
| ihg.com | 6% | |
| kayak.com | 2% | |
| nps.gov | 1% | |
| southwest.com | 2% | |
| spirit.com | 1% | |
| theculturetrip.com | 1% | |
| thepointsguy.com | 2% | |
| uber.com | 2% | |
| united.com | 5% | |
| vrbo.com | 5% | |
| Video Games | ||
| bulbagarden.net | 7% | |
| coolmathgames.com | 10% | |
| crazygames.com | 23% | |
| downdetector.com | 23% | |
| ea.com | 6% | |
| emojipedia.org | 8% | |
| gamestop.com | 5% | |
| genshin.gg | 63% | |
| ign.com | 10% | |
| mihoyo.com | 95% | |
| nexusmods.com | 16% | |
| nintendo.com | 2% | |
| playstation.com | 4% | |
| polygon.com | 17% | |
| prodigygame.com | 2% | |
| progameguides.com | 24% | |
| steamcommunity.com | 9% |
Losers
| Vertical | Domain | % Decrease |
|---|---|---|
| Accounting & Taxes | ||
| accountingtoday.com | -11% | |
| aicpa.org | -1% | |
| bloombergtax.com | -5% | |
| gleim.com | -3% | |
| marylandtaxes.gov | -10% | |
| ptindirectory.com | -8% | |
| taxfoundation.org | -14% | |
| taxslayer.com | -16% | |
| taxslayerpro.com | -12% | |
| Addictions | ||
| alcohol.org | -7% | |
| allbud.com | -11% | |
| americanaddictioncenters.org | -1% | |
| dea.gov | -21% | |
| doubleblindmag.com | -48% | |
| drugabuse.com | -18% | |
| drugabuse.gov | -15% | |
| drugfreeworld.org | -6% | |
| drugrehab.com | -3% | |
| growweedeasy.com | -6% | |
| herb.co | -18% | |
| hightimes.com | -6% | |
| iheartjane.com | -7% | |
| ilovegrowingmarijuana.com | -15% | |
| merryjane.com | -21% | |
| nofap.com | -100% | |
| norml.org | -13% | |
| potguide.com | -4% | |
| psychonautwiki.org | -5% | |
| shroomery.org | -9% | |
| trulieve.com | -56% | |
| wayofleaf.com | -47% | |
| wheresweed.com | -42% | |
| wikileaf.com | -6% | |
| Arts & Entertainment | ||
| alamy.com | -3% | |
| boredpanda.com | -1% | |
| farfetch.com | -16% | |
| istockphoto.com | -1% | |
| popsugar.com | -6% | |
| salon.com | -4% | |
| tamuseum.org | -70% | |
| variety.com | -5% | |
| Business Services | ||
| 99designs.com | -4% | |
| alignable.com | -2% | |
| bizfluent.com | -6% | |
| business.site | -3% | |
| businessnewsdaily.com | -6% | |
| docusign.net | -100% | |
| easeus.com | -11% | |
| hootsuite.com | -7% | |
| inc.com | -8% | |
| mckinsey.com | -18% | |
| oberlo.com | -2% | |
| stamps.com | -11% | |
| templatelab.com | -3% | |
| Cars & Car Rental | ||
| 1aauto.com | -1% | |
| airportrentalcars.com | -3% | |
| autorentals.com | -3% | |
| autoslash.com | -8% | |
| campanda.com | -13% | |
| economybookings.com | -1% | |
| elmonterv.com | -4% | |
| enterprisetrucks.com | -4% | |
| getaround.com | -18% | |
| gorvrentals.com | -47% | |
| paylesscar.com | -8% | |
| travelbans.org | -48% | |
| zipcar.com | -12% | |
| Children's Health | ||
| aboutkidshealth.ca | -2% | |
| babysleepsite.com | -6% | |
| berkeleyparentsnetwork.org | -11% | |
| connecticutchildrens.org | -28% | |
| happiestbaby.com | -3% | |
| hellomotherhood.com | -34% | |
| infantchart.com | -31% | |
| kellymom.com | -5% | |
| kidshealth.org | -2% | |
| nctsn.org | -8% | |
| owletcare.com | -21% | |
| parenting.com | -18% | |
| parentingscience.com | -16% | |
| pathways.org | -8% | |
| stanfordchildrens.org | -7% | |
| yourkidstable.com | -5% | |
| zerotothree.org | -15% | |
| Dating | ||
| 5lovelanguages.com | -12% | |
| aconsciousrethink.com | -25% | |
| astrology-zodiac-signs.com | -1% | |
| blackpeoplemeet.com | -7% | |
| bolde.com | -7% | |
| conversationstartersworld.com | -2% | |
| eharmony.com | -3% | |
| elitesingles.com | -17% | |
| girlsaskguys.com | -16% | |
| herway.net | -38% | |
| imvu.com | -10% | |
| lovepanky.com | -11% | |
| mantelligence.com | -8% | |
| match.com | -13% | |
| mingle2.com | -47% | |
| okcupid.com | -12% | |
| pof.com | -8% | |
| seeking.com | -10% | |
| tinder.com | -10% | |
| vidaselect.com | -9% | |
| zoosk.com | -9% | |
| Ecommerce & Shopping | ||
| aliexpress.com | -30% | |
| amazon.ca | -20% | |
| amazon.com | -2% | |
| bedbathandbeyond.com | -6% | |
| craigslist.org | -25% | |
| etsy.com | -1% | |
| eventbrite.com | -10% | |
| groupon.com | -19% | |
| offerup.com | -7% | |
| opticsplanet.com | -13% | |
| partycity.com | -4% | |
| qvc.com | -7% | |
| retailmenot.com | -5% | |
| sears.com | -17% | |
| slickdeals.net | -12% | |
| target.com | -4% | |
| venus.com | -4% | |
| walmart.com | -2% | |
| wayfair.com | -7% | |
| Finance | ||
| ameritrade.com | -2% | |
| bankofamerica.com | -8% | |
| capitalone.com | -4% | |
| citi.com | -1% | |
| foxbusiness.com | -14% | |
| marketwatch.com | -4% | |
| pnc.com | -11% | |
| tdameritrade.com | -13% | |
| usbank.com | -7% | |
| Food & Drink | ||
| allrecipes.com | -3% | |
| delish.com | -3% | |
| food.com | -2% | |
| foodnetwork.com | -1% | |
| gimmesomeoven.com | -4% | |
| instacart.com | -2% | |
| kroger.com | -7% | |
| publix.com | -5% | |
| thekitchn.com | -3% | |
| Groceries | ||
| cheapism.com | -13% | |
| frysfood.com | -17% | |
| harristeeter.com | -2% | |
| jewelosco.com | -2% | |
| safeway.com | -24% | |
| stopandshop.com | -1% | |
| thrivemarket.com | -26% | |
| wegmans.com | -10% | |
| wholefoodsmarket.com | -3% | |
| Health | ||
| aad.org | -4% | |
| aamc.org | -13% | |
| cdc.gov | -15% | |
| drugs.com | -7% | |
| everydayhealth.com | -5% | |
| familydoctor.org | -9% | |
| fda.gov | -14% | |
| healthgrades.com | -7% | |
| imedpub.com | -16% | |
| leafly.com | -2% | |
| mayoclinic.org | -1% | |
| medicare.gov | -11% | |
| medlineplus.gov | -9% | |
| nih.gov | -1% | |
| onhealth.com | -5% | |
| psychologytoday.com | -12% | |
| wellrx.com | -4% | |
| womenshealthmag.com | -3% | |
| zocdoc.com | -9% | |
| Health Conditions | ||
| ajmc.com | -2% | |
| alz.org | -28% | |
| arthritis.org | -25% | |
| breastcancer.org | -13% | |
| cancer.net | -6% | |
| cancer.org | -10% | |
| davita.com | -5% | |
| dermnetnz.org | -4% | |
| diabetes.org | -7% | |
| health.gov | -24% | |
| kidney.org | -1% | |
| mayocliniclabs.com | -1% | |
| mdanderson.org | -8% | |
| rarediseases.org | -2% | |
| sleepfoundation.org | -4% | |
| Home & Garden | ||
| bbb.org | -3% | |
| homeadvisor.com | -15% | |
| homedepot.com | -2% | |
| houzz.com | -7% | |
| hunker.com | -9% | |
| ikea.com | -3% | |
| joann.com | -8% | |
| lowes.com | -2% | |
| overstock.com | -17% | |
| potterybarn.com | -2% | |
| thumbtack.com | -8% | |
| Insurance | ||
| aetna.com | -7% | |
| bcbsm.com | -13% | |
| cigna.com | -24% | |
| farmers.com | -11% | |
| healthcare.gov | -18% | |
| humana.com | -17% | |
| kaiserpermanente.org | -15% | |
| metlife.com | -6% | |
| myuhc.com | -12% | |
| principal.com | -4% | |
| thehartford.com | -4% | |
| uhc.com | -9% | |
| vsp.com | -3% | |
| Law & Government | ||
| epa.gov | -2% | |
| findlaw.com | -2% | |
| illinois.gov | -6% | |
| irs.gov | -9% | |
| myflorida.com | -4% | |
| nhtsa.gov | -11% | |
| ny.gov | -2% | |
| senate.gov | -9% | |
| ssa.gov | -16% | |
| state.gov | -10% | |
| usa.gov | -12% | |
| uscis.gov | -19% | |
| va.gov | -14% | |
| wa.gov | -2% | |
| Mental Health | ||
| adaa.org | -3% | |
| counseling.org | -3% | |
| doxy.me | -17% | |
| headspace.com | -15% | |
| helpguide.org | -7% | |
| markmanson.net | -10% | |
| mentalhelp.net | -3% | |
| mhanational.org | -7% | |
| mindful.org | -10% | |
| positivepsychology.com | -18% | |
| psychcentral.com | -16% | |
| psychiatry.org | -9% | |
| psychiatryonline.org | -1% | |
| samhsa.gov | -5% | |
| score.org | -4% | |
| socialworkers.org | -3% | |
| suicidepreventionlifeline.org | -7% | |
| talkspace.com | -1% | |
| therapistaid.com | -1% | |
| Movies & Streaming | ||
| cbs.com | -6% | |
| crunchyroll.com | -22% | |
| dailymotion.com | -13% | |
| disneyplus.com | -13% | |
| eonline.com | -13% | |
| fmovie.sc | -32% | |
| hbomax.com | -7% | |
| heavy.com | -6% | |
| history.com | -3% | |
| tvguide.com | -2% | |
| Music | ||
| allmusic.com | -4% | |
| azlyrics.com | -2% | |
| billboard.com | -2% | |
| discogs.com | -2% | |
| musescore.com | -15% | |
| nme.com | -19% | |
| pandora.com | -23% | |
| reverb.com | -4% | |
| sweetwater.com | -8% | |
| tunein.com | -14% | |
| ultimate-guitar.com | -7% | |
| wtop.com | -11% | |
| Natural & Alternative Medicine | ||
| abmp.com | -13% | |
| acupuncturetoday.com | -30% | |
| americandragon.com | -32% | |
| amtamassage.org | -12% | |
| borderlands.com | -5% | |
| charlottesweb.com | -21% | |
| chiro.org | -12% | |
| crystalinks.com | -8% | |
| curejoy.com | -13% | |
| drjoedispenza.com | -36% | |
| herbpathy.com | -50% | |
| joyfulbelly.com | -24% | |
| marijuanadoctors.com | -8% | |
| massagetherapy.com | -4% | |
| medicalmedium.com | -24% | |
| mercola.com | -38% | |
| ndnr.com | -15% | |
| pharmaca.com | -26% | |
| sacredlotus.com | -27% | |
| theherbalacademy.com | -1% | |
| yinyanghouse.com | -25% | |
| yogainternational.com | -7% | |
| News & Media | ||
| bbc.com | -12% | |
| businessinsider.com | -10% | |
| buzzfeednews.com | -3% | |
| cbsnews.com | -5% | |
| cnbc.com | -5% | |
| cnn.com | -12% | |
| dailymail.co.uk | -7% | |
| factcheck.org | -9% | |
| foxnews.com | -16% | |
| latimes.com | -5% | |
| mediaite.com | -23% | |
| msn.com | -10% | |
| nationalreview.com | -30% | |
| nbcmiami.com | -8% | |
| newsbreak.com | -45% | |
| newsweek.com | -9% | |
| nypost.com | -15% | |
| nytimes.com | -6% | |
| pewresearch.org | -17% | |
| pewsocialtrends.org | -8% | |
| politifact.com | -2% | |
| rd.com | -4% | |
| realclearpolitics.com | -22% | |
| thedailybeast.com | -2% | |
| thefederalist.com | -8% | |
| theguardian.com | -6% | |
| thehill.com | -23% | |
| theverge.com | -5% | |
| usatoday.com | -5% | |
| washingtonpost.com | -5% | |
| wsj.com | -13% | |
| Nutrition & Fitness | ||
| actorsaccess.com | -25% | |
| allmusicals.com | -25% | |
| beachbodyondemand.com | -28% | |
| bodybuilding.com | -8% | |
| broadwayworld.com | -8% | |
| calorieking.com | -8% | |
| centralcasting.com | -4% | |
| concordtheatricals.com | -6% | |
| dailyactor.com | -3% | |
| ddizi.co | -2% | |
| dietdoctor.com | -2% | |
| eatthis.com | -10% | |
| eatthismuch.com | -12% | |
| goldstar.com | -7% | |
| greatist.com | -7% | |
| kennedy-center.org | -7% | |
| medievaltimes.com | -9% | |
| menshealth.com | -3% | |
| muscleandstrength.com | -12% | |
| myfitnesspal.com | -29% | |
| myfooddata.com | -17% | |
| newplayexchange.org | -13% | |
| playbill.com | -12% | |
| sagaftra.org | -28% | |
| sparkpeople.com | -1% | |
| weightwatchers.com | -1% | |
| Public Safety & Health | ||
| alabamapublichealth.gov | -30% | |
| cchealth.org | -22% | |
| centerforhealthsecurity.org | -17% | |
| commonwealthfund.org | -18% | |
| ems1.com | -5% | |
| fireengineering.com | -22% | |
| fisdap.net | -33% | |
| healthaffairs.org | -1% | |
| healthypeople.gov | -25% | |
| ihi.org | -18% | |
| immunize.org | -2% | |
| infectioncontroltoday.com | -9% | |
| myeyedr.com | -20% | |
| publichealthmdc.com | -39% | |
| ruralhealthinfo.org | -11% | |
| saintfrancis.com | -3% | |
| vaccines.gov | -56% | |
| Real Estate | ||
| apartmentfinder.com | -10% | |
| apartmentguide.com | -11% | |
| apartments.com | -5% | |
| compass.com | -1% | |
| estately.com | -26% | |
| har.com | -17% | |
| landwatch.com | -2% | |
| loopnet.com | -11% | |
| point2homes.com | -2% | |
| redfin.com | -16% | |
| rent.com | -4% | |
| rentcafe.com | -4% | |
| zillow.com | -5% | |
| zumper.com | -4% | |
| Recipes | ||
| cafedelites.com | -4% | |
| cookingclassy.com | -2% | |
| kingarthurbaking.com | -5% | |
| mashed.com | -40% | |
| Religion | ||
| adl.org | -32% | |
| bible.com | -11% | |
| bible.org | -8% | |
| biblestudytools.com | -4% | |
| chabad.org | -11% | |
| christianity.com | -6% | |
| christianitytoday.com | -7% | |
| christianpost.com | -39% | |
| churchofjesuschrist.org | -4% | |
| desiringgod.org | -5% | |
| horoscope.com | -5% | |
| jw.org | -8% | |
| kingjamesbibleonline.org | -8% | |
| knowing-jesus.com | -6% | |
| myjewishlearning.com | -2% | |
| openbible.info | -5% | |
| thegospelcoalition.org | -5% | |
| usccb.org | -15% | |
| Relocation & Moving | ||
| allconnect.com | -4% | |
| greatguyslongdistancemovers.com | -9% | |
| move.org | -7% | |
| movebuddha.com | -13% | |
| movers.com | -22% | |
| moving.tips | -6% | |
| movinglabor.com | -5% | |
| mymovingreviews.com | -6% | |
| onthegomoving.com | -7% | |
| opttimeline.com | -66% | |
| squarecowmovers.com | -53% | |
| Restaurants & Delivery | ||
| allmenus.com | -8% | |
| buffalowildwings.com | -16% | |
| chipotle.com | -3% | |
| dominos.com | -4% | |
| doordash.com | -6% | |
| dunkindonuts.com | -10% | |
| panerabread.com | -6% | |
| papajohns.com | -13% | |
| pizzahut.com | -7% | |
| postmates.com | -10% | |
| restaurantji.com | -14% | |
| seamless.com | -6% | |
| subway.com | -3% | |
| tacobell.com | -1% | |
| ubereats.com | -12% | |
| zmenu.com | -6% | |
| zomato.com | -6% | |
| Science & Education | ||
| cheatsheet.com | -13% | |
| historyplace.com | -12% | |
| karger.com | -1% | |
| newatlas.com | -10% | |
| newscientist.com | -2% | |
| ourworldindata.org | -16% | |
| scientificamerican.com | -3% | |
| sleepeducation.org | -2% | |
| wordhippo.com | -4% | |
| Senior Care | -82% | |
| alzheimers.net | -8% | |
| assistedlivingtoday.com | -9% | |
| clearcareonline.com | -3% | |
| crossroadshospice.com | -3% | |
| familyassets.com | -32% | |
| kindredhealthcare.com | -11% | |
| matrixcare.com | -54% | |
| medicareresources.org | -23% | |
| networkofcare.org | -1% | |
| senioradvice.com | -18% | |
| seniorcare.com | -44% | |
| seniorliving.org | -22% | |
| seniorsmatter.com | -11% | |
| sunriseseniorliving.com | -12% | |
| Social Media | ||
| discord.com | -31% | |
| fiverr.com | -5% | |
| medium.com | -3% | |
| messenger.com | -23% | |
| nextdoor.com | -6% | |
| omegle.com | -89% | |
| pinterest.ca | -10% | |
| pinterest.com | -12% | |
| socialblade.com | -13% | |
| tiktok.com | -10% | |
| vk.com | -9% | |
| weibo.com | -11% | |
| Sports | ||
| 247sports.com | -8% | |
| academy.com | -7% | |
| as.com | -16% | |
| basketball-reference.com | -5% | |
| bleacherreport.com | -1% | |
| cbssports.com | -7% | |
| dickssportinggoods.com | -9% | |
| draftkings.com | -11% | |
| fantasypros.com | -11% | |
| foxsports.com | -1% | |
| hitc.com | -17% | |
| maxpreps.com | -6% | |
| nba.com | -3% | |
| nbcsports.com | -5% | |
| pro-football-reference.com | -4% | |
| sportingnews.com | -9% | |
| sportskeeda.com | -2% | |
| Telecommunications | ||
| broadbandnow.com | -12% | |
| consumercellular.com | -25% | |
| earthlink.net | -15% | |
| juno.com | -24% | |
| mintmobile.com | -14% | |
| netzero.net | -20% | |
| phoenixnap.com | -12% | |
| skype.com | -21% | |
| speakeasy.net | -14% | |
| tracfone.com | -25% | |
| whatismyip.com | -30% | |
| Travel & Tourism | ||
| amtrak.com | -8% | |
| booking.com | -10% | |
| expedia.com | -3% | |
| hotels.com | -3% | |
| marriott.com | -2% | |
| priceline.com | -9% | |
| thecrazytourist.com | -7% | |
| travelocity.com | -2% | |
| tripadvisor.com | -3% | |
| tripsavvy.com | -1% | |
| Video Games | ||
| game8.co | -20% | |
| gamespot.com | -14% | |
| gamesradar.com | -6% | |
| kahoot.it | -20% | |
| minecraft.net | -2% | |
| op.gg | -6% | |
| pcgamer.com | -8% | |
| roblox.com | -16% | |
| runescape.wiki | -18% | |
| steampowered.com | -4% | |
| twitch.tv | -9% | |
| wowhead.com | -4% | |
| xbox.com | -1% |
No net change
| Vertical | Domain | % Decrease |
|---|---|---|
| Addictions | ||
| hazeldenbettyford.org | 0% | |
| Business Services | ||
| ycombinator.com | 0% | |
| Cars & Car Rental | ||
| vroomvroomvroom.com | 0% | |
| Children's Health | ||
| guiainfantil.com | 0% | |
| Ecommerce & Shopping | ||
| costco.com | 0% | |
| kohls.com | 0% | |
| Finance | ||
| investopedia.com | 0% | |
| Food & Drink | ||
| eater.com | 0% | |
| simplyrecipes.com | 0% | |
| Insurance | ||
| bcbs.com | 0% | |
| Law & Government | ||
| ohio.gov | 0% | |
| Movies & Streaming | ||
| nbc.com | 0% | |
| Music | ||
| last.fm | 0% | |
| Nutrition & Fitness | ||
| eatingdisorderhope.com | 0% | |
| self.com | 0% | |
| shape.com | 0% | |
| Religion | ||
| biblehub.com | 0% | |
| Relocation & Moving | ||
| budgetvanlines.com | 0% | |
| Restaurants & Delivery | ||
| bk.com | 0% | |
| olivegarden.com | 0% | |
| singleplatform.com | 0% | |
| Science & Education | ||
| mdcalc.com | 0% | |
| researchgate.net | 0% | |
| Social Media | ||
| namu.wiki | 0% | |
| Sports | ||
| garmin.com | 0% | |
| si.com | 0% | |
| Telecommunications | ||
| att.com | 0% | |
| linksys.com | 0% | |
| okcaller.com | 0% | |
| verizonwireless.com | 0% | |
| Travel & Tourism | ||
| travelandleisure.com | 0% |
