Choosing SEO consultants, DIY vs professional SEO, building online authority, avoiding scams, ROI considerations, business advice
Max Prin from Condé Nast closed Tech SEO Connect with a refreshing admission: “I’m not going to talk about AI or LLMs or AEO or GEO. Well, we’ll talk about GEO, but not that GEO.” His topic was international SEO—a discipline where nothing fundamental has changed in 14 years, but the execution at scale remains…
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
Tyler Gargula brought something different to Tech SEO Connect: a formal framework for making better decisions with data. Not just data-driven decisions—actually good decisions, using data the right way. His presentation addressed a problem every SEO faces: What will actually move the needle? There are endless things we could do. How do we know we’re…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
December 2025 just delivered the most significant Google update cluster we've seen all year. While most businesses were focused on holiday shopping, Google quietly rolled out changes that will fundamentally reshape how websites rank in 2026: and frankly, many site owners have no idea what just hit them. Here's the thing: this isn't just another…
Starting a business means facing a fundamental challenge: you know you're great at what you do, but potential customers have never heard of you. How do you build trust and authority when you're essentially invisible online? Here's the truth that most business owners miss, authority isn't about fame or massive follower counts. It's about clarity,…
The SEO consulting landscape has fundamentally transformed in 2026. With AI-powered search experiences now driving 47% of all organic traffic and Google’s Search Generative Experience becoming the default for complex queries, choosing the right SEO partner is no longer just about traditional rankings: it’s about survival in an AI-dominated search ecosystem. Here’s the reality: 73%…
Here's the brutal truth: 73% of businesses are still paying for outdated SEO strategies that won't work in the age of AI search. While you're burning budget on keyword rankings that matter less each month, your competitors are optimizing for ChatGPT, Google AI Overviews, and Perplexity: where your customers are actually finding answers. If your…
The death of SEO has been greatly exaggerated. While 34% of businesses report decreased click-through rates from Google's AI Overviews, and zero-click searches now account for nearly 65% of all queries, traditional SEO services aren't dying: they're undergoing the most fundamental transformation in the industry's 25-year history. Here's what's actually happening: SEO is evolving, not…
The search landscape has fundamentally shifted, but here's what most business owners get wrong: you don't choose between traditional SEO and AI search optimization: you master both. While 88% of search traffic still flows through traditional search engines, AI search traffic has exploded 527% in just one year. Your customers aren't abandoning Google for ChatGPT;…
