Choosing SEO consultants, DIY vs professional SEO, building online authority, avoiding scams, ROI considerations, business advice
What do we call this brave new world of AI-powered search? The industry can’t agree—but your strategy needs to account for all of it. If you’ve been following digital marketing discussions lately, you’ve probably noticed something: the industry is having an identity crisis. We can’t even agree on what to call the thing we’re all…
Healthcare advertising just got way more complicated. The CMS 2026 Proposed Rule fundamentally changed what counts as "marketing" requiring approval, and multiple states rolled out AI restrictions that could tank your mental health campaigns if you're not careful. Here's the thing: 25% of Medicare beneficiaries live with mental illness, and roughly half are enrolled in…
Bryan Casey from IBM opened with a self-deprecating note: “I am one of seven current or former IBMers here today. And unfortunately for all of you, I am the worst technical SEO of all of them.” What followed wasn’t a technical talk—it was a masterclass in building and selling an enterprise-scale owned media program. Over…
Jess Joyce from Inbound Scope took a different approach at Tech SEO Connect. Instead of technical implementation, she talked about the human side of frameworks—and why they fail. “We spent the last two days talking about tech and nerdiness and implementations,” she said, “but at the end of the day, this room is filled with…
Max Prin from Condé Nast closed Tech SEO Connect with a refreshing admission: “I’m not going to talk about AI or LLMs or AEO or GEO. Well, we’ll talk about GEO, but not that GEO.” His topic was international SEO—a discipline where nothing fundamental has changed in 14 years, but the execution at scale remains…
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
Tyler Gargula brought something different to Tech SEO Connect: a formal framework for making better decisions with data. Not just data-driven decisions—actually good decisions, using data the right way. His presentation addressed a problem every SEO faces: What will actually move the needle? There are endless things we could do. How do we know we’re…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
December 2025 just delivered the most significant Google update cluster we've seen all year. While most businesses were focused on holiday shopping, Google quietly rolled out changes that will fundamentally reshape how websites rank in 2026: and frankly, many site owners have no idea what just hit them. Here's the thing: this isn't just another…
Starting a business means facing a fundamental challenge: you know you're great at what you do, but potential customers have never heard of you. How do you build trust and authority when you're essentially invisible online? Here's the truth that most business owners miss, authority isn't about fame or massive follower counts. It's about clarity,…
