The numbers are in, and they're brutal. Seer Interactive's latest study just dropped a bombshell that's sending shockwaves through the SEO community: Google's AI Overviews are driving a 61% drop in organic click-through rates and a 68% drop in paid CTR. If you're still measuring SEO success by traffic volume alone, it's time for a…
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.
If you haven’t noticed, May has been a very busy month for Google. They have announced 2 significant updates – one that’s already happened and one that’s coming next year. The Update that’s already happened On May 4th, Danny Sullivan, Google’s public liaison for search (@searchliaison), announced the May 2020 Core Algorithm update: An announcement…
The answer to this question used to be a simple “no”. However that is not longer the case. What your inbound link profile looks like – how many links you have coming into your web site as well as the authority and trust value those links come from – can and will influence your sites…
Recently, I decided that I needed to focus on posting more business blogging. The problem was that, while I’m not a bad writer, I have trouble thinking about things to write about. So my wife did a little research on the subject to help me along. The first link she gave me was to a…
Paying attention to a few details before you roll out that new web site can make a big difference with your international SEO efforts You’ve done your due diligence. You have selected the countries where your company has a solid business opportunity; you’ve picked out your products and services; you’ve designed your web site and made sure that…
What Makes Us Different When we started optimizing web sites for organic search, it was a fairly simple task: Figure out the subjects you want to rank for Identify the keywords related to those subjects Create some content around those subjects Put the keywords into the title, meta description and meta keywords fields Sprinkle the…
