Brand Keyword vs Non-Brand Keyword

Brand Keywords vs Non-Brand Keywords

When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.

A Very Busy Month for Google

If you haven’t noticed, May has been a very busy month for Google. They have announced 2 significant updates – one that’s already happened and one that’s coming next year. The Update that’s already happened On May 4th, Danny Sullivan, Google’s public liaison for search (@searchliaison), announced the May 2020 Core Algorithm update: An announcement…

Google Announces A New Mobile Index

Google announces it’s effectively eliminating its desktop search index

It’s not going to happen immediately, but Google’s Gary Illyes made the announcement during a keynote address at Pubcon in Las Vegas. According to Illyes, “within months” Google is going to create a separate mobile index. This new index will be the main or “primary” index that the search engine uses to respond to queries.…