Traffic has changed. Things have gotten weird. We have more data than ever, and the temptation to throw it at ChatGPT or Claude for analysis is understandable—but it’s often the wrong approach. LLMs make things up, they always tell you your question is good even when it isn’t, and your data isn’t safe. If you’re…
The rendering process that search engines and AI crawlers use to understand your content involves far more than simply executing JavaScript. Viewport dimensions, computed styles, and layout positioning all influence how crawlers interpret your pages—and specific implementation patterns can cause serious mismatches between what users see and what crawlers index. The Current State of AI…
The traditional tools for monitoring how search engines crawl your website—Google Search Console’s Crawl Stats, log file analyzers, even enterprise crawl platforms—all have significant limitations. For large sites that need to track both traditional search engines and the growing array of AI crawlers, there’s a better approach: partnering with your site reliability engineering team. The…
Jess Joyce from Inbound Scope took a different approach at Tech SEO Connect. Instead of technical implementation, she talked about the human side of frameworks—and why they fail. “We spent the last two days talking about tech and nerdiness and implementations,” she said, “but at the end of the day, this room is filled with…
Sam Torres from Gray Dot Agency brought a practical message to Tech SEO Connect: stop using LLMs for everything. When you have structured, tabular data—the kind we work with constantly in SEO—machine learning models are faster, cheaper, more accurate, and won’t make things up. “I’ve seen a lot of times where people are using LLMs…
Dana DiTomaso brought 25 years of experience to Tech SEO Connect with a simple premise: “It’s almost 2026. Why am I looking for problems instead of having problems come to me?” She wants issues to pop up and say “hello, I’m a problem, please fix me” rather than requiring manual crawls to discover them. Her…
Max Prin from Condé Nast closed Tech SEO Connect with a refreshing admission: “I’m not going to talk about AI or LLMs or AEO or GEO. Well, we’ll talk about GEO, but not that GEO.” His topic was international SEO—a discipline where nothing fundamental has changed in 14 years, but the execution at scale remains…
Josh Blyskal from Profound came to Tech SEO Connect with something we don’t see enough of in this space: actual data at scale. His team analyzed over 250 million AI responses and 3 billion citations across eight major answer engines to understand what actually drives visibility in AI search. The findings challenge some assumptions and…
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
Day 1 of Tech SEO Connect brought together ten speakers who collectively mapped the new terrain of AI-powered search. The through-line was clear: the rules have changed, but the fundamentals haven’t disappeared—they’ve evolved. What emerged wasn’t a single strategy but a framework for thinking about visibility in a world where answer engines arbitrate the relationship…
