The numbers are in, and they're brutal. Seer Interactive's latest study just dropped a bombshell that's sending shockwaves through the SEO community: Google's AI Overviews are driving a 61% drop in organic click-through rates and a 68% drop in paid CTR. If you're still measuring SEO success by traffic volume alone, it's time for a…
Here's a sobering statistic that should grab every business owner's attention: 99.3% traffic loss. That's what happened to one company that relied too heavily on AI-generated content without proper oversight. But here's the thing: it's not AI that's the problem. It's how businesses are using it. The content creation landscape has fundamentally changed, and there's…
Note: This analysis is based on “ChatGPT Referrals to E-Commerce Websites: Do LLMs Outperform Traditional Channels?” by Maximilian Kaiser and Christian Schulze (October 2025), which represents the first large-scale empirical study comparing organic LLM traffic performance to traditional digital marketing channels. When ChatGPT began offering direct shopping links in August 2024, industry observers predicted a…
Here's the brutal truth: 68% of businesses that attempt DIY SEO abandon their efforts within six months, while 73% of companies working with professional SEO consultants see measurable improvements in their first quarter. The choice between professional SEO consulting training and going the DIY route is no longer just about budget, it's about survival in…
How brands measure visibility, authority and market perception in the age of AI-powered search For decades, SEO success was straightforward to measure. You tracked rankings, counted clicks, analyzed backlinks, and watched traffic flow into your site. If you appeared on page one of Google and captured the click, you controlled the conversation with your potential…
Why Your Website Needs One in 2025 The digital landscape has fundamentally changed. With 58% of Google searches now triggering AI-generated responses, your content needs to work harder than ever before. A comprehensive content audit isn’t just a nice-to-have anymore—it’s essential for survival in the age of AI search. New to AI search optimization? Learn…
An early hands-on review of ChatGPT’s SearchGPT reveals a search engine that addresses Google’s biggest weakness—providing abundant source links alongside AI-generated answers while maintaining a familiar, Google-like interface. The analysis explores SearchGPT’s unique features including conversational follow-up questions, comprehensive media search capabilities, and transparent source attribution, while examining whether traditional SEO strategies will remain effective or if entirely new optimization approaches will be required for this emerging search platform.
Introduction to the Recovery Journey Full Disclosure: The data I’m going to share with you is for one of my personal websites – Cars and Coffee Events. The website was hit hard by Google’s Helpful Content Update in September, and while the recovery is recent (three weeks and counting), it’s strong and shows no signs…
Search Engine Submission, aka submitting content to Google and Bing, remains an important aspect of SEO in 2024, although its necessity and the mechanisms for doing so have evolved over time. Here’s a breakdown of the current state of content submission to these search engines and why it still matters: Google Bing Why It’s Still…
If you’re diving into local SEO and want to keep an eye on how you’re doing in specific areas, there’s a bunch of cool tools out there ready to help you out. Here’s the lowdown on some of the top picks that can give you the inside scoop on your local keyword rankings: Each of…
