Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.

Google’s November Surprises

November has brought with it a couple of significant announcements from Google. The first has to do with a major core algorithm update that’s planned for next year, and the other has to do with a minor tweak to the current algorithm. Both can have major implications for your website’s visibility on search engine result…

Brand Keyword vs Non-Brand Keyword

Brand Keywords vs Non-Brand Keywords

When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.

A Very Busy Month for Google

If you haven’t noticed, May has been a very busy month for Google. They have announced 2 significant updates – one that’s already happened and one that’s coming next year. The Update that’s already happened On May 4th, Danny Sullivan, Google’s public liaison for search (@searchliaison), announced the May 2020 Core Algorithm update: An announcement…

Lime Rock Drivers Club

If you’re a “rookie” to the high-performance driving world, we coach the heck out of you and mentor you in every way to reach your personal driving goals.   ​Experienced “track-rat” or racer? You’ll get all the seat time you want as our coaches find you those missing seconds or 10th’s of a second, guaranteed.…

RevHealth

RevHealth is one of our Agency partners in the Healthcare field. You can try to train another supplier to understand your strategy and content and ask them to execute digital tactics. Or you can partner with RevHealth, because they efficiently fuel change through seamless content development delivered through the most appropriate and engaging digital platforms.…

BarkPost

FACT: Dogs do pawesome stuff. FACT: But there was never a place where all this pawsomeness was shared with the world. The BarkPost helps dogs share their stories with the world, using the power of the hoomans. As dog parents ourselves, helping BarkPost with their SEO and web site structural enhancements were a labor of love.