Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.


FACT: Dogs do pawesome stuff. FACT: But there was never a place where all this pawsomeness was shared with the world. The BarkPost helps dogs share their stories with the world, using the power of the hoomans. As dog parents ourselves, helping BarkPost with their SEO and web site structural enhancements were a labor of love.

Should you optimize for zero search results?

Should you optimize for keywords that don’t have any searches?

Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…


Topic is an ambitious new entertainment & storytelling studio from First Look Media, dedicated to working with creators at the forefront of culture. From Academy Award®-winning films (Spotlight) to television, audio, and digital, Topic explores a wide range of subject matter, both fiction and nonfiction, with an emphasis on stories of consequence. On they…