Is it possible to use automated content creation to spin news headlines into SEO friendly content? It’s a serious question. This morning, I saw a tweet from a company I’d never heard of who offered me a free tool that did automated content creation. This tool, they promise, would automatically create SEO friendly articles on…
It’s been nearly a year since I wrote the original version of this post. The one constant is that nothing in SEO is constant. Google updates it’s algorithms; they update their quality guidelines; they add and remove features on their SERPs. All of that means we are constantly having to re-evaluate the tools we use…
Have you noticed that, in the past, the speed measurements from Google’s PageSpeed Insights tool weren’t the same as GTMetrix or WebPageTest? Me too. The reason, among other things, is that Google’s testing tool wasn’t using the same technology as their own browser – Chrome. That just changed. Google announced that the PageSpeed Insights tool…
Whether you’re a seasoned SEO professional, or a web site owner that’s trying to optimize your own site, there are a ton of SEO tools out there to choose from. Many are dedicated to doing just one thing well, and others offer a lot of different capabilities all bundled together. Some are free, some are…
What’s better than a #1 organic position? Being in the Google Answer Box. What is the Google Answer Box? The Google Answer Box is a featured snippet that appears at the top of SERPs when Google is able to determine that searchers are looking for an answer to a question. In general, the Google Answer…
It’s not going to happen immediately, but Google’s Gary Illyes made the announcement during a keynote address at Pubcon in Las Vegas. According to Illyes, “within months” Google is going to create a separate mobile index. This new index will be the main or “primary” index that the search engine uses to respond to queries.…
We knew Real-Time Panda was coming. We just didn’t know when. Just a short time ago Gary Illyes, part of the Google Search Ranking Team, as well as a Webmaster Trends Analyst at Google, announced the Penguin update on the Google Webmaster Blog. Here is what we know. Penguin is now a core function of the ranking algorithm…
While it’s true that an SEO campaign isn’t likely to do anything that will boost exposure on social media, the reverse isn’t true. A social media campaign will have a direct impact on an SEO campaign. The important thing to understand that there isn’t a causal relationship between social and search. But there is a…
It was reported earlier this week by Barry Schwartz (Rusty Brick Consulting and Search Engine Roundtable) and Bill Hartzer that Search Engine Strategies – the series of SEO conferences started by industry pioneer Danny Sullivan back in the late 1990s – and ClickZ Live Events are no more. While the ClickZLive site (https://www.clickzlive.com/events) is still online, the SES conference…
On Tuesday evening, after a great presentation at WIX Lounge in NYC, my almost 2 year old Gen 3 Lenovo X1 Carbon running Windows 10 did an automatic update to Windows 10 Redstone. I didn’t ask for this. It just happened. And when I sat down at my desk on Wednesday morning the laptop was…
