How yesterday’s science fiction has become today’s reality. In his keynote address at SMX West this morning, Beshad Behzadi (Google’s Director of Conversational Search) opened with two video clips. The first – from a 1960’s episode of Star Trek – showed Captain Kirk (William Shatner) asking the ship’s computer for information on two different people. The second was a trailer from the…
Recently, Barry Schwartz wrote an article on Search Engine Land entitled “Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant” about a change in the UI that makes it harder to see web based search results. Barry points out that the changes make it “…really hard…” to get back to the organic web results after you click the “more…
Google Updates Their Webmaster Guidelines If you’re not an SEO professional, you’re probably asking yourself, “Why do Google’s Webmaster Guidelines matter to me?” The answer is quite simple: Following Google’s Webmaster Guidelines “…will help Google find, index, and rank your site.” And that’s a good thing. If there’s any doubt as to how important these changes…
Before you answer, I should tell you that this is a trick question. There really isn’t a “right” time because if you’re going to do SEO properly, the right time is all the time. So maybe the better question is, is there a wrong time to think about SEO. The answer to that question is easy. Yes, there is a…
The answer to this question used to be a simple “no”. However that is not longer the case. What your inbound link profile looks like – how many links you have coming into your web site as well as the authority and trust value those links come from – can and will influence your sites…
Recently, I decided that I needed to focus on posting more business blogging. The problem was that, while I’m not a bad writer, I have trouble thinking about things to write about. So my wife did a little research on the subject to help me along. The first link she gave me was to a…
Paying attention to a few details before you roll out that new web site can make a big difference with your international SEO efforts You’ve done your due diligence. You have selected the countries where your company has a solid business opportunity; you’ve picked out your products and services; you’ve designed your web site and made sure that…
There’s a reason I never miss an SMX conference in the US. They are far and away the best SEO focused conferences out there. That’s mostly because Danny Sullivan, Chris Sherman and the whole team at Third Door Media do an amazing job with the programming. But it’s also because SMX brings together some of the best…
What Makes Us Different When we started optimizing web sites for organic search, it was a fairly simple task: Figure out the subjects you want to rank for Identify the keywords related to those subjects Create some content around those subjects Put the keywords into the title, meta description and meta keywords fields Sprinkle the…
