Eric Richmond is a (recovering) rock and roll roadie and President of Expert SEO Consulting, a Connecticut-based digital marketing consultancy he founded in 2006. With nearly two decades focused on organic search, Eric now specializes in AI search optimization — helping businesses get cited and recommended by ChatGPT, Perplexity, Google AI Overviews, and other generative platforms. He is also the creator of CiteMetrix, an AI citation tracking platform, and Chatly, an AI-powered chatbot for WordPress. Before Expert SEO Consulting, Eric held senior roles at Complex Media, TechMediaNetwork, 360i, and Grey Interactive, and has spoken on search optimization at SMX, SES, HSMAI, and MTMP. He serves on the Board of Directors of the Internet Oldtimers Foundation and is a founding Board Member of the US Internet Pioneers Foundation. A lifelong car enthusiast, Eric is the founder of Cars and Coffee Darien — held at the historic starting line of the 1979 Cannonball Run — and Cars and Coffee Events, the largest car and motorcycle event listing website in the US. He is an accredited member of the International Motor Press Association, and on weekends you can often find him and his Mazda Miata on the track at Lime Rock Park.
Getting indexed in 2026 requires more than technical compliance. Search engines now make sophisticated decisions about content quality, mobile experience, and trustworthiness before including pages in their index: here’s your complete indexability checklist.
Every content marketer knows the frustration: you spend hours researching, writing, and polishing an article, only to watch it languish on page three of Google. The problem isn’t your writing—it’s your brief. Or rather, the lack of one. The Hidden Cost of Poor Content Planning According to recent studies, 70% of content never gets any…
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Content chunking isn’t just about readability: it’s become essential for SEO success and AI answer inclusion. Properly structured content helps search engines understand context, improves user engagement, and increases your chances of appearing in featured snippets and AI overviews.
Byline dates can make or break your content’s credibility and search performance. While fresh content gets preference for trending topics, evergreen content with visible dates can signal outdated information to both users and search engines: here’s how to handle them strategically.
Day 2 of Tech SEO Connect delivered a masterclass in operationalizing the AI-era insights from Day 1. Where Day 1 established the theoretical framework—structure beats prose, freshness matters, the bot agreement is broken—Day 2 focused on measurement, infrastructure, and organizational strategy. The through-line: we now have data showing exactly how AI systems cite content, but…
Bryan Casey from IBM opened with a self-deprecating note: “I am one of seven current or former IBMers here today. And unfortunately for all of you, I am the worst technical SEO of all of them.” What followed wasn’t a technical talk—it was a masterclass in building and selling an enterprise-scale owned media program. Over…
Traffic has changed. Things have gotten weird. We have more data than ever, and the temptation to throw it at ChatGPT or Claude for analysis is understandable—but it’s often the wrong approach. LLMs make things up, they always tell you your question is good even when it isn’t, and your data isn’t safe. If you’re…
The rendering process that search engines and AI crawlers use to understand your content involves far more than simply executing JavaScript. Viewport dimensions, computed styles, and layout positioning all influence how crawlers interpret your pages—and specific implementation patterns can cause serious mismatches between what users see and what crawlers index. The Current State of AI…
The traditional tools for monitoring how search engines crawl your website—Google Search Console’s Crawl Stats, log file analyzers, even enterprise crawl platforms—all have significant limitations. For large sites that need to track both traditional search engines and the growing array of AI crawlers, there’s a better approach: partnering with your site reliability engineering team. The…