How brands measure visibility, authority and market perception in the age of AI-powered search For decades, SEO success was straightforward to measure. You tracked rankings, counted clicks, analyzed backlinks, and watched traffic flow into your site. If you appeared on page one of Google and captured the click, you controlled the conversation with your potential…
Why Your Website Needs One in 2025 The digital landscape has fundamentally changed. With 58% of Google searches now triggering AI-generated responses, your content needs to work harder than ever before. A comprehensive content audit isn’t just a nice-to-have anymore—it’s essential for survival in the age of AI search. New to AI search optimization? Learn…
You create great content. Your existing customers love it. But what about all those potential customers who are searching for exactly what you offer right now? If your content isn’t appearing in their search results—or getting cited by AI systems—there’s a good chance they’ll never discover your business. A content gap analysis reveals the missing…
The search landscape has fundamentally changed. AI Overviews now appear in over 50% of all queries (doubling since August 2024) and reach 2 billion monthly users. Google’s AI Mode is becoming the default search experience, which means traditional SEO strategies alone are no longer enough to maintain visibility. If you’ve noticed changes in your organic…
Content optimization has evolved far beyond stuffing keywords into meta tags and hoping for the best. In 2025, with AI Overviews now appearing on over 50% of all queries (doubling since August 2024) and reaching 2 billion monthly users, your content must satisfy both human readers and AI systems that increasingly determine which sources get…
With 51% of search queries now handled by AI-powered engines and 58% of Google searches ending without clicks, the fundamental shift from traditional SEO to AI search optimization is no longer optional—it’s essential for digital survival. This comprehensive guide reveals how businesses can adapt their strategies for the new landscape where expertise trumps domain authority, semantic understanding beats keyword density, and success is measured by AI citation frequency rather than traditional rankings, providing actionable frameworks for optimizing across Google AI Overviews, ChatGPT Search, Perplexity AI, and Microsoft Copilot.
Introduction to the Recovery Journey Full Disclosure: The data I’m going to share with you is for one of my personal websites – Cars and Coffee Events. The website was hit hard by Google’s Helpful Content Update in September, and while the recovery is recent (three weeks and counting), it’s strong and shows no signs…
Search Engine Submission, aka submitting content to Google and Bing, remains an important aspect of SEO in 2024, although its necessity and the mechanisms for doing so have evolved over time. Here’s a breakdown of the current state of content submission to these search engines and why it still matters: Google Bing Why It’s Still…
If you’re diving into local SEO and want to keep an eye on how you’re doing in specific areas, there’s a bunch of cool tools out there ready to help you out. Here’s the lowdown on some of the top picks that can give you the inside scoop on your local keyword rankings: Each of…
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
