Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.
Here’s the thing about modern SEO: user experience signals now account for over 40% of ranking factors, and if your WordPress site isn’t engaging visitors within 3 seconds, you’re hemorrhaging both traffic and rankings. That’s where Chatly comes in: not just another chatbot, but a comprehensive AI-powered platform that’s fundamentally changing how search marketers approach…
Starting a business means facing a fundamental challenge: you know you're great at what you do, but potential customers have never heard of you. How do you build trust and authority when you're essentially invisible online? Here's the truth that most business owners miss, authority isn't about fame or massive follower counts. It's about clarity,…
The SEO consulting landscape has fundamentally transformed in 2026. With AI-powered search experiences now driving 47% of all organic traffic and Google’s Search Generative Experience becoming the default for complex queries, choosing the right SEO partner is no longer just about traditional rankings: it’s about survival in an AI-dominated search ecosystem. Here’s the reality: 73%…
Here's the brutal truth: 73% of businesses are still paying for outdated SEO strategies that won't work in the age of AI search. While you're burning budget on keyword rankings that matter less each month, your competitors are optimizing for ChatGPT, Google AI Overviews, and Perplexity: where your customers are actually finding answers. If your…
Here's the reality: 70% of marketers actively invest in content marketing, yet only 29% of B2B organizations report having a documented content strategy. This gap represents a massive opportunity: and it's exactly where thought leadership content becomes your competitive advantage. Thought leadership is no longer optional for businesses serious about building authority online. It's the…
Want to build an unstoppable in-house SEO team? Get a step-by-step guide on consulting, training, and making your business the master of its own search destiny. Here’s the reality: 68% of companies that invest in building internal SEO capabilities see 40% better long-term results than those relying solely on external agencies. The shift toward in-house…
AI bots are crawling your website right now, and you probably don’t even know it. While traditional search engine crawlers like Googlebot have been on SEO professionals’ radar for decades, a new generation of artificial intelligence crawlers from OpenAI, Anthropic, Perplexity, and other AI platforms are silently consuming your content for training data, real-time citations,…
73% of websites that experience sudden traffic drops never fully recover their rankings. That's not because recovery is impossible: it's because most business owners approach traffic loss the wrong way. They panic, make random changes, or worse, ignore the problem hoping it'll fix itself. Here's the thing: when your organic traffic tanks, you need forensic…
Here's the harsh reality: 58.5% of Google searches now end without a single click. Users are finding what they need directly on search results pages through AI-generated summaries, completely bypassing traditional websites. If your SEO strategy still revolves around driving traffic to your site, you're optimizing for a world that no longer exists. The shift…
Google’s AI Overviews dominate the research phase, but traditional search results still drive the actual sales. Recent data from BrightEdge reveals a clear division in how consumers navigate their buying journey: and understanding this split is no longer optional for businesses that want to stay competitive. The Research vs. Sales Reality AI Overvivers have become…