Here's the blunt truth: 73% of businesses will see their search visibility decline in 2025 if their SEO teams aren't trained on AI search optimization. But traditional SEO teams aren't dead: they're just operating in a fundamentally different landscape where the old playbook alone won't cut it anymore. Smart companies aren't replacing their SEO experts.…
Local SEO drives 46% of all Google searches, yet 70% of small businesses are making critical mistakes that cost them thousands in lost revenue every month. While your competitors fumble with outdated tactics, smart businesses are capitalizing on local search opportunities that most companies completely ignore. Here's the reality: local SEO isn't optional anymore. It's…
Getting indexed in 2026 requires more than technical compliance. Search engines now make sophisticated decisions about content quality, mobile experience, and trustworthiness before including pages in their index: here’s your complete indexability checklist.
Every content marketer knows the frustration: you spend hours researching, writing, and polishing an article, only to watch it languish on page three of Google. The problem isn’t your writing—it’s your brief. Or rather, the lack of one. The Hidden Cost of Poor Content Planning According to recent studies, 70% of content never gets any…
The Complete Toolkit from Expert SEO Consulting The SEO landscape has fundamentally changed. While most tools were built for a world where Google was the only search engine that mattered, today’s businesses need to optimize for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews—where being mentioned is the new click. After nearly 20…
Content chunking isn’t just about readability: it’s become essential for SEO success and AI answer inclusion. Properly structured content helps search engines understand context, improves user engagement, and increases your chances of appearing in featured snippets and AI overviews.
Byline dates can make or break your content’s credibility and search performance. While fresh content gets preference for trending topics, evergreen content with visible dates can signal outdated information to both users and search engines: here’s how to handle them strategically.
Day 2 of Tech SEO Connect delivered a masterclass in operationalizing the AI-era insights from Day 1. Where Day 1 established the theoretical framework—structure beats prose, freshness matters, the bot agreement is broken—Day 2 focused on measurement, infrastructure, and organizational strategy. The through-line: we now have data showing exactly how AI systems cite content, but…
Bryan Casey from IBM opened with a self-deprecating note: “I am one of seven current or former IBMers here today. And unfortunately for all of you, I am the worst technical SEO of all of them.” What followed wasn’t a technical talk—it was a masterclass in building and selling an enterprise-scale owned media program. Over…
Traffic has changed. Things have gotten weird. We have more data than ever, and the temptation to throw it at ChatGPT or Claude for analysis is understandable—but it’s often the wrong approach. LLMs make things up, they always tell you your question is good even when it isn’t, and your data isn’t safe. If you’re…
