Welcome to the 3rd annual What’s in my SEO Toolbox post. SEO is always interesting. It’s always changing. But 2019 has been a particularly interesting year with respect to SEO. How? Well besides the typical algorithmic changes by the search engines, Google switched from desktop indexing to mobile indexing. And then there’s voice search (Alexa,…
As the world’s largest search engine, Google is used by people who are seeking information to all kinds of questions. Many of those questions are answered by Companies who publish answers to questions users have asked their customer service departments, but that’s not the only source of information. Often, the information users are looking for…
Most people think about a web site in terms of the creative design, or the content. That’s what you and your users see, but there’s much more going on behind the scenes. Your web site has to be hosted someplace and your hosting company uses a lot of hardware (web server, database server, media server,…
It was reported earlier this week by Barry Schwartz (Rusty Brick Consulting and Search Engine Roundtable) and Bill Hartzer that Search Engine Strategies – the series of SEO conferences started by industry pioneer Danny Sullivan back in the late 1990s – and ClickZ Live Events are no more. While the ClickZLive site (https://www.clickzlive.com/events) is still online, the SES conference…
On Tuesday evening, after a great presentation at WIX Lounge in NYC, my almost 2 year old Gen 3 Lenovo X1 Carbon running Windows 10 did an automatic update to Windows 10 Redstone. I didn’t ask for this. It just happened. And when I sat down at my desk on Wednesday morning the laptop was…
How yesterday’s science fiction has become today’s reality. In his keynote address at SMX West this morning, Beshad Behzadi (Google’s Director of Conversational Search) opened with two video clips. The first – from a 1960’s episode of Star Trek – showed Captain Kirk (William Shatner) asking the ship’s computer for information on two different people. The second was a trailer from the…
Google Updates Their Webmaster Guidelines If you’re not an SEO professional, you’re probably asking yourself, “Why do Google’s Webmaster Guidelines matter to me?” The answer is quite simple: Following Google’s Webmaster Guidelines “…will help Google find, index, and rank your site.” And that’s a good thing. If there’s any doubt as to how important these changes…
Before you answer, I should tell you that this is a trick question. There really isn’t a “right” time because if you’re going to do SEO properly, the right time is all the time. So maybe the better question is, is there a wrong time to think about SEO. The answer to that question is easy. Yes, there is a…
The answer to this question used to be a simple “no”. However that is not longer the case. What your inbound link profile looks like – how many links you have coming into your web site as well as the authority and trust value those links come from – can and will influence your sites…
Recently, I decided that I needed to focus on posting more business blogging. The problem was that, while I’m not a bad writer, I have trouble thinking about things to write about. So my wife did a little research on the subject to help me along. The first link she gave me was to a…