November has brought with it a couple of significant announcements from Google. The first has to do with a major core algorithm update that’s planned for next year, and the other has to do with a minor tweak to the current algorithm. Both can have major implications for your website’s visibility on search engine result…
When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.
If you haven’t noticed, May has been a very busy month for Google. They have announced 2 significant updates – one that’s already happened and one that’s coming next year. The Update that’s already happened On May 4th, Danny Sullivan, Google’s public liaison for search (@searchliaison), announced the May 2020 Core Algorithm update: An announcement…
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
In Google’s world, a “site link” is a specific term that refers to additional links that show up under main organic listings.
Welcome to the 3rd annual What’s in my SEO Toolbox post. SEO is always interesting. It’s always changing. But 2019 has been a particularly interesting year with respect to SEO. How? Well besides the typical algorithmic changes by the search engines, Google switched from desktop indexing to mobile indexing. And then there’s voice search (Alexa,…
As the world’s largest search engine, Google is used by people who are seeking information to all kinds of questions. Many of those questions are answered by Companies who publish answers to questions users have asked their customer service departments, but that’s not the only source of information. Often, the information users are looking for…
It was reported earlier this week by Barry Schwartz (Rusty Brick Consulting and Search Engine Roundtable) and Bill Hartzer that Search Engine Strategies – the series of SEO conferences started by industry pioneer Danny Sullivan back in the late 1990s – and ClickZ Live Events are no more. While the ClickZLive site (https://www.clickzlive.com/events) is still online, the SES conference…
How yesterday’s science fiction has become today’s reality. In his keynote address at SMX West this morning, Beshad Behzadi (Google’s Director of Conversational Search) opened with two video clips. The first – from a 1960’s episode of Star Trek – showed Captain Kirk (William Shatner) asking the ship’s computer for information on two different people. The second was a trailer from the…
Google Updates Their Webmaster Guidelines If you’re not an SEO professional, you’re probably asking yourself, “Why do Google’s Webmaster Guidelines matter to me?” The answer is quite simple: Following Google’s Webmaster Guidelines “…will help Google find, index, and rank your site.” And that’s a good thing. If there’s any doubt as to how important these changes…
