Have you noticed that, in the past, the speed measurements from Google’s PageSpeed Insights tool weren’t the same as GTMetrix or WebPageTest? Me too. The reason, among other things, is that Google’s testing tool wasn’t using the same technology as their own browser – Chrome. That just changed. Google announced that the PageSpeed Insights tool…
Whether you’re a seasoned SEO professional, or a web site owner that’s trying to optimize your own site, there are a ton of SEO tools out there to choose from. Many are dedicated to doing just one thing well, and others offer a lot of different capabilities all bundled together. Some are free, some are…
What’s better than a #1 organic position? Being in the Google Answer Box. What is the Google Answer Box? The Google Answer Box is a featured snippet that appears at the top of SERPs when Google is able to determine that searchers are looking for an answer to a question. In general, the Google Answer…
It’s not going to happen immediately, but Google’s Gary Illyes made the announcement during a keynote address at Pubcon in Las Vegas. According to Illyes, “within months” Google is going to create a separate mobile index. This new index will be the main or “primary” index that the search engine uses to respond to queries.…
We knew Real-Time Panda was coming. We just didn’t know when. Just a short time ago Gary Illyes, part of the Google Search Ranking Team, as well as a Webmaster Trends Analyst at Google, announced the Penguin update on the Google Webmaster Blog. Here is what we know. Penguin is now a core function of the ranking algorithm…
While it’s true that an SEO campaign isn’t likely to do anything that will boost exposure on social media, the reverse isn’t true. A social media campaign will have a direct impact on an SEO campaign. The important thing to understand that there isn’t a causal relationship between social and search. But there is a…
It was reported earlier this week by Barry Schwartz (Rusty Brick Consulting and Search Engine Roundtable) and Bill Hartzer that Search Engine Strategies – the series of SEO conferences started by industry pioneer Danny Sullivan back in the late 1990s – and ClickZ Live Events are no more. While the ClickZLive site (https://www.clickzlive.com/events) is still online, the SES conference…
How yesterday’s science fiction has become today’s reality. In his keynote address at SMX West this morning, Beshad Behzadi (Google’s Director of Conversational Search) opened with two video clips. The first – from a 1960’s episode of Star Trek – showed Captain Kirk (William Shatner) asking the ship’s computer for information on two different people. The second was a trailer from the…
Recently, Barry Schwartz wrote an article on Search Engine Land entitled “Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant” about a change in the UI that makes it harder to see web based search results. Barry points out that the changes make it “…really hard…” to get back to the organic web results after you click the “more…
Google Updates Their Webmaster Guidelines If you’re not an SEO professional, you’re probably asking yourself, “Why do Google’s Webmaster Guidelines matter to me?” The answer is quite simple: Following Google’s Webmaster Guidelines “…will help Google find, index, and rank your site.” And that’s a good thing. If there’s any doubt as to how important these changes…
