At 10:34 am yesterday, Google’s Search Liaison Danny Sullivan announced that the December 2020 Core Update – the 3rd update to Google’s core algorithm this year – would begin rolling out at 1:00 pm. As is typical, the update should take between 1 and 2 weeks to complete. The most recent data is that the…
When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.
If you haven’t noticed, May has been a very busy month for Google. They have announced 2 significant updates – one that’s already happened and one that’s coming next year. The Update that’s already happened On May 4th, Danny Sullivan, Google’s public liaison for search (@searchliaison), announced the May 2020 Core Algorithm update: An announcement…
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
In Google’s world, a “site link” is a specific term that refers to additional links that show up under main organic listings.
Earlier today, a Client asked me the question, “Would you advise always using an ordered list [in content we create] vs. an un-ordered list. Well, no. I try to never use the word always when talking about SEO tactics. Most of the time, there are too many moving parts for me to make blanket statements…
Welcome to the 3rd annual What’s in my SEO Toolbox post. SEO is always interesting. It’s always changing. But 2019 has been a particularly interesting year with respect to SEO. How? Well besides the typical algorithmic changes by the search engines, Google switched from desktop indexing to mobile indexing. And then there’s voice search (Alexa,…
As the world’s largest search engine, Google is used by people who are seeking information to all kinds of questions. Many of those questions are answered by Companies who publish answers to questions users have asked their customer service departments, but that’s not the only source of information. Often, the information users are looking for…
Is it possible to use automated content creation to spin news headlines into SEO friendly content? It’s a serious question. This morning, I saw a tweet from a company I’d never heard of who offered me a free tool that did automated content creation. This tool, they promise, would automatically create SEO friendly articles on…
It’s been nearly a year since I wrote the original version of this post. The one constant is that nothing in SEO is constant. Google updates it’s algorithms; they update their quality guidelines; they add and remove features on their SERPs. All of that means we are constantly having to re-evaluate the tools we use…
