Google Helpful Content Update
Google’s recent Helpful Content Update has the potential to change the SEO world the way Panda did 11 years ago.
Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.
The Importance of Having Proper Meta Descriptions
An important part of your SEO strategy, the meta description is a description tag in HTML, that summarizes a webpage’s content.
What’s in my SEO Toolbox for 2022
Welcome to my 6th annual What’s in my SEO Toolbox post. If you’ve read this post in the past, you’ll note that there’s a lot of consistency with respect to my choices. There are two reasons for that. First, these are damn good tools and their developers keep improving them year after year. Second, as…
The Importance of Anchor Text in Links
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
Why doesn’t the page title on a Google SERP match what I wrote?
As an SEO, one of the things we know is that when we’re trying to get a page to rank for a keyword, the title of a page is one of the most important, if not the most important signal we can send to Google. It’s something we work hard at and there are certain…
PCA Club Racing
Create a stand alone website for the Porsche Club’s annual race at Lime Rock Park that could be reused every year.
PCA Connecticut Valley Region
Created a brand new website to support the club’s activities including a password protected members only section and an event calendar.
Core Web Vitals Redefined. Slightly.
Don’t get all excited. Google has expanded their definition of acceptable scores in the Core Web Vitals report in Google Search Console
Google’s “Passages” update is now live.
Google’s Passages Update is live, and if you don’t think it matters to you, you haven’t seen it work yet. Trust me.
Clarity: Yet another reason you should be using Bing Webmaster Tools
For anyone who really interested in the Customer Journey – not just how people find your website, but how they use it – Microsoft’s integration of Clarity with Bing Webmaster tools is a welcome step forward. Clarity allows website owners, administrators, and analysts, to see exactly what visitors are doing on their website without infringing…