“What is a technical SEO conference without a topic about internal linking?” Serge Bezborodov asked. Fair point. But his talk wasn’t the usual internal linking advice—it was about solving the problem that makes internal linking nearly impossible on large sites: scale. Bezborodov, who’s been obsessing over internal linking for a decade, spent months hitting walls…
Brie Anderson opened with disarming honesty: “I have no idea how I ended up here. I haven’t done SEO in quite a while, and I would have never considered myself a technical SEO. I jumped ship when things started getting really hard.” But that’s exactly why her talk was valuable. While everyone else at Tech…
Alex Haliday from AirOps took a refreshingly practical approach at Tech SEO Connect: five questions his team gets asked constantly, with direct yes-or-no answers and the reasoning behind each. With 20 years of building companies and growth teams—including the zero-to-one SEO story at Masterclass—Haliday has the credibility to cut through the noise. His talk was…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
Martha van Berkel opened her Tech SEO Connect presentation with a challenge: stop thinking like an SEO and start thinking like a data architect. Coming from the co-founder and CEO of Schema App—someone with 14 years at Cisco and degrees from MIT and Queen’s—that’s not just motivational talk. It’s a strategic reframe that every SEO…
December 2025 just delivered the most significant Google update cluster we've seen all year. While most businesses were focused on holiday shopping, Google quietly rolled out changes that will fundamentally reshape how websites rank in 2026: and frankly, many site owners have no idea what just hit them. Here's the thing: this isn't just another…
I’ve been saying for a while now that “being mentioned is the new click.” After attending Krishna Madhavan’s presentation at Tech SEO Connect, I’m more convinced than ever. Madhavan—who leads the team responsible for maintaining what he calls “the freshest, most comprehensive copy of the internet” for Bing, Copilot, and partners like OpenAI and Meta—pulled…
Here’s the thing about modern SEO: user experience signals now account for over 40% of ranking factors, and if your WordPress site isn’t engaging visitors within 3 seconds, you’re hemorrhaging both traffic and rankings. That’s where Chatly comes in: not just another chatbot, but a comprehensive AI-powered platform that’s fundamentally changing how search marketers approach…
Starting a business means facing a fundamental challenge: you know you're great at what you do, but potential customers have never heard of you. How do you build trust and authority when you're essentially invisible online? Here's the truth that most business owners miss, authority isn't about fame or massive follower counts. It's about clarity,…
The SEO consulting landscape has fundamentally transformed in 2026. With AI-powered search experiences now driving 47% of all organic traffic and Google’s Search Generative Experience becoming the default for complex queries, choosing the right SEO partner is no longer just about traditional rankings: it’s about survival in an AI-dominated search ecosystem. Here’s the reality: 73%…
