Eric Richmond a photographer, a [recovering] rock and roll roadie and Founder of Expert SEO Consulting. A 25 year veteran of digital marketing, he has focused on SEO since 2007 and has spoken on the subject at SMX, SES and HSMAI. He is on the Board of Directors of the Internet Oldtimers Foundation and the US Internet Pioneers Foundation. Eric is also a life long car enthusiast, and serves on the Board of Directors of the Connecticut Valley Region of the Porsche Club of America where he is also Editor of Challenge - the Club's monthly magazine.
What Makes Us Different When we started optimizing web sites for organic search, it was a fairly simple task: Figure out the subjects you want to rank for Identify the keywords related to those subjects Create some content around those subjects Put the keywords into the title, meta description and meta keywords fields Sprinkle the…