Eric Richmond is a (recovering) rock and roll roadie and President of Expert SEO Consulting, a Connecticut-based digital marketing consultancy he founded in 2006. With nearly two decades focused on organic search, Eric now specializes in AI search optimization — helping businesses get cited and recommended by ChatGPT, Perplexity, Google AI Overviews, and other generative platforms. He is also the creator of CiteMetrix, an AI citation tracking platform, and Chatly, an AI-powered chatbot for WordPress. Before Expert SEO Consulting, Eric held senior roles at Complex Media, TechMediaNetwork, 360i, and Grey Interactive, and has spoken on search optimization at SMX, SES, HSMAI, and MTMP. He serves on the Board of Directors of the Internet Oldtimers Foundation and is a founding Board Member of the US Internet Pioneers Foundation. A lifelong car enthusiast, Eric is the founder of Cars and Coffee Darien — held at the historic starting line of the 1979 Cannonball Run — and Cars and Coffee Events, the largest car and motorcycle event listing website in the US. He is an accredited member of the International Motor Press Association, and on weekends you can often find him and his Mazda Miata on the track at Lime Rock Park.
If you’re diving into local SEO and want to keep an eye on how you’re doing in specific areas, there’s a bunch of cool tools out there ready to help you out. Here’s the lowdown on some of the top picks that can give you the inside scoop on your local keyword rankings: Each of…
The relationship between a website’s performance in organic search and its organic social media efforts is multifaceted and not straightforward. While social media signals are not a direct ranking factor for search engine algorithms like Google’s, there are several indirect ways in which social media can influence a website’s SEO performance. However, it’s important to…
In the ever-competitive world of digital marketing, the allure of a guaranteed top spot on Google’s search results is incredibly tempting for any business. However, promises of securing a #1 ranking often hide more than they reveal. This short article delves into the pitfalls and problems associated with SEO companies that guarantee these top rankings.…
SEO, at its core, is a practice deeply intertwined with the workings of search engine algorithms, which are notoriously fluid and complex. The unpredictability of SEO largely stems from this ever-changing nature of search algorithms, particularly those of Google, which dominates the search engine landscape. Here’s a deeper look into this aspect: Implications for SEO…
Scammers aren’t just targeting Consumers with send me money schemes. They’re going after business as well.
From an SEO perspective, the use of ordered (numbered) and unordered (bulleted) lists in your content can have various implications. While there’s no direct ranking boost from using either type of list, their impact on user experience and content structure can indirectly influence SEO. Here’s a breakdown of the advantages and disadvantages: Advantages of Ordered…
In the digital age, the term “organic search” has become increasingly significant, especially in the realms of digital marketing and search engine optimization (SEO). This article aims to demystify organic search and explain its importance in today’s online-centric world. Organic search refers to the search results that appear naturally on a search engine results page…
Google’s recent Helpful Content Update has the potential to change the SEO world the way Panda did 11 years ago.
An important part of your SEO strategy, the meta description is a description tag in HTML, that summarizes a webpage’s content.
Welcome to my 6th annual What’s in my SEO Toolbox post. If you’ve read this post in the past, you’ll note that there’s a lot of consistency with respect to my choices. There are two reasons for that. First, these are damn good tools and their developers keep improving them year after year. Second, as…