Core SEO concepts for beginners and intermediate practitioners: organic search basics, meta descriptions, anchor text, keyword types, site links, structured data basics
Search Engine Submission, aka submitting content to Google and Bing, remains an important aspect of SEO in 2024, although its necessity and the mechanisms for doing so have evolved over time. Here’s a breakdown of the current state of content submission to these search engines and why it still matters: Google Bing Why It’s Still…
The relationship between a website’s performance in organic search and its organic social media efforts is multifaceted and not straightforward. While social media signals are not a direct ranking factor for search engine algorithms like Google’s, there are several indirect ways in which social media can influence a website’s SEO performance. However, it’s important to…
SEO, at its core, is a practice deeply intertwined with the workings of search engine algorithms, which are notoriously fluid and complex. The unpredictability of SEO largely stems from this ever-changing nature of search algorithms, particularly those of Google, which dominates the search engine landscape. Here’s a deeper look into this aspect: Implications for SEO…
From an SEO perspective, the use of ordered (numbered) and unordered (bulleted) lists in your content can have various implications. While there’s no direct ranking boost from using either type of list, their impact on user experience and content structure can indirectly influence SEO. Here’s a breakdown of the advantages and disadvantages: Advantages of Ordered…
In the digital age, the term “organic search” has become increasingly significant, especially in the realms of digital marketing and search engine optimization (SEO). This article aims to demystify organic search and explain its importance in today’s online-centric world. Organic search refers to the search results that appear naturally on a search engine results page…
It’s nearly 2022, and it’s hard to believe that this [still] needs to be said, but it does. BACKLINKS MATTER. Not just a little. A lot. And what matters more than the backlinks? The anchor text in that backlink. Yes, the search engines have gotten really good at understanding the text around your link, but…
As an SEO, one of the things we know is that when we’re trying to get a page to rank for a keyword, the title of a page is one of the most important, if not the most important signal we can send to Google. It’s something we work hard at and there are certain…
When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
In Google’s world, a “site link” is a specific term that refers to additional links that show up under main organic listings.
