Core SEO concepts for beginners and intermediate practitioners: organic search basics, meta descriptions, anchor text, keyword types, site links, structured data basics
As an SEO, one of the things we know is that when we’re trying to get a page to rank for a keyword, the title of a page is one of the most important, if not the most important signal we can send to Google. It’s something we work hard at and there are certain…
When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.
Like most things having to do with, SEO this isn’t a simple answer. My first question is, where are you getting your zero search volume results data from? With the exception of Bing, almost every keyword research tool out there provides you with data that’s pulled from Google Ads. What That’s decidedly different than being…
In Google’s world, a “site link” is a specific term that refers to additional links that show up under main organic listings.
Google Updates Their Webmaster Guidelines If you’re not an SEO professional, you’re probably asking yourself, “Why do Google’s Webmaster Guidelines matter to me?” The answer is quite simple: Following Google’s Webmaster Guidelines “…will help Google find, index, and rank your site.” And that’s a good thing. If there’s any doubt as to how important these changes…
Before you answer, I should tell you that this is a trick question. There really isn’t a “right” time because if you’re going to do SEO properly, the right time is all the time. So maybe the better question is, is there a wrong time to think about SEO. The answer to that question is easy. Yes, there is a…
The answer to this question used to be a simple “no”. However that is not longer the case. What your inbound link profile looks like – how many links you have coming into your web site as well as the authority and trust value those links come from – can and will influence your sites…
At one point or another, if you’re a business owner, you’ve probably received a robocall call that goes something like this: “It’s extremely urgent that we speak to the business owner! We’ve tried to reach you numerous times. Our records indicate that your Google Business Listing has not been claimed…” The caller on the other…
Paying attention to a few details before you roll out that new web site can make a big difference with your international SEO efforts You’ve done your due diligence. You have selected the countries where your company has a solid business opportunity; you’ve picked out your products and services; you’ve designed your web site and made sure that…
What Makes Us Different When we started optimizing web sites for organic search, it was a fairly simple task: Figure out the subjects you want to rank for Identify the keywords related to those subjects Create some content around those subjects Put the keywords into the title, meta description and meta keywords fields Sprinkle the…
