Core SEO concepts for beginners and intermediate practitioners: organic search basics, meta descriptions, anchor text, keyword types, site links, structured data basics
Brie Anderson opened with disarming honesty: “I have no idea how I ended up here. I haven’t done SEO in quite a while, and I would have never considered myself a technical SEO. I jumped ship when things started getting really hard.” But that’s exactly why her talk was valuable. While everyone else at Tech…
Jori Ford took a different approach at Tech SEO Connect. While other speakers gave us frameworks and theory, Frost showed us how to run experiments—and wasn’t afraid to share the ones that failed. Her core message: SEOs are scientists, and right now we’re in a stone age. The AI landscape is a black box, and…
Meta descriptions aren’t always shown in search results anymore. Find out why, how AI changes search snippets, and what you can do to prepare your site. Your carefully crafted meta descriptions are vanishing from search results at an alarming rate. Google now rewrites 60-70% of all meta descriptions, and the search giant is actively testing…
AI now influences 58% of Google searches and voice queries exceed 50%. Relying on SEO alone is no longer optional. To stay visible and keep a predictable pipeline, you must integrate three pillars—SEO (rankings and traffic), AEO (zero-click answers), and GEO (AI citations). This post explains what changed, what to prioritize next, and where to start.
Here's the reality: 87% of B2B buyers start their purchasing journey with generic, informational searches: yet most businesses are competing for the same bottom-funnel keywords while completely ignoring this massive opportunity at the top of the sales funnel. The traditional approach to SEO targeting is fundamentally broken. Companies obsess over high-intent, low-volume keywords like "buy…
How brands measure visibility, authority and market perception in the age of AI-powered search For decades, SEO success was straightforward to measure. You tracked rankings, counted clicks, analyzed backlinks, and watched traffic flow into your site. If you appeared on page one of Google and captured the click, you controlled the conversation with your potential…
Search Engine Submission, aka submitting content to Google and Bing, remains an important aspect of SEO in 2024, although its necessity and the mechanisms for doing so have evolved over time. Here’s a breakdown of the current state of content submission to these search engines and why it still matters: Google Bing Why It’s Still…
The relationship between a website’s performance in organic search and its organic social media efforts is multifaceted and not straightforward. While social media signals are not a direct ranking factor for search engine algorithms like Google’s, there are several indirect ways in which social media can influence a website’s SEO performance. However, it’s important to…
SEO, at its core, is a practice deeply intertwined with the workings of search engine algorithms, which are notoriously fluid and complex. The unpredictability of SEO largely stems from this ever-changing nature of search algorithms, particularly those of Google, which dominates the search engine landscape. Here’s a deeper look into this aspect: Implications for SEO…
From an SEO perspective, the use of ordered (numbered) and unordered (bulleted) lists in your content can have various implications. While there’s no direct ranking boost from using either type of list, their impact on user experience and content structure can indirectly influence SEO. Here’s a breakdown of the advantages and disadvantages: Advantages of Ordered…
