Google’s AI Overviews dominate the research phase, but traditional search results still drive the actual sales. Recent data from BrightEdge reveals a clear division in how consumers navigate their buying journey: and understanding this split is no longer optional for businesses that want to stay competitive. The Research vs. Sales Reality AI Overvivers have become…
The death of SEO has been greatly exaggerated. While 34% of businesses report decreased click-through rates from Google's AI Overviews, and zero-click searches now account for nearly 65% of all queries, traditional SEO services aren't dying: they're undergoing the most fundamental transformation in the industry's 25-year history. Here's what's actually happening: SEO is evolving, not…
Here's a sobering statistic that should grab every business owner's attention: 99.3% traffic loss. That's what happened to one company that relied too heavily on AI-generated content without proper oversight. But here's the thing: it's not AI that's the problem. It's how businesses are using it. The content creation landscape has fundamentally changed, and there's…
How brands measure visibility, authority and market perception in the age of AI-powered search For decades, SEO success was straightforward to measure. You tracked rankings, counted clicks, analyzed backlinks, and watched traffic flow into your site. If you appeared on page one of Google and captured the click, you controlled the conversation with your potential…
An early hands-on review of ChatGPT’s SearchGPT reveals a search engine that addresses Google’s biggest weakness—providing abundant source links alongside AI-generated answers while maintaining a familiar, Google-like interface. The analysis explores SearchGPT’s unique features including conversational follow-up questions, comprehensive media search capabilities, and transparent source attribution, while examining whether traditional SEO strategies will remain effective or if entirely new optimization approaches will be required for this emerging search platform.
Introduction to the Recovery Journey Full Disclosure: The data I’m going to share with you is for one of my personal websites – Cars and Coffee Events. The website was hit hard by Google’s Helpful Content Update in September, and while the recovery is recent (three weeks and counting), it’s strong and shows no signs…
Search Engine Submission, aka submitting content to Google and Bing, remains an important aspect of SEO in 2024, although its necessity and the mechanisms for doing so have evolved over time. Here’s a breakdown of the current state of content submission to these search engines and why it still matters: Google Bing Why It’s Still…
The relationship between a website’s performance in organic search and its organic social media efforts is multifaceted and not straightforward. While social media signals are not a direct ranking factor for search engine algorithms like Google’s, there are several indirect ways in which social media can influence a website’s SEO performance. However, it’s important to…
From an SEO perspective, the use of ordered (numbered) and unordered (bulleted) lists in your content can have various implications. While there’s no direct ranking boost from using either type of list, their impact on user experience and content structure can indirectly influence SEO. Here’s a breakdown of the advantages and disadvantages: Advantages of Ordered…
In the digital age, the term “organic search” has become increasingly significant, especially in the realms of digital marketing and search engine optimization (SEO). This article aims to demystify organic search and explain its importance in today’s online-centric world. Organic search refers to the search results that appear naturally on a search engine results page…
