Google’s “Passages” update is now live.
Google’s Passages Update is live, and if you don’t think it matters to you, you haven’t seen it work yet. Trust me.
Eric Richmond is a (recovering) rock and roll roadie and President of Expert SEO Consulting, a Connecticut-based digital marketing consultancy he founded in 2006. With nearly two decades focused on organic search, Eric now specializes in AI search optimization — helping businesses get cited and recommended by ChatGPT, Perplexity, Google AI Overviews, and other generative platforms. He is also the creator of CiteMetrix, an AI citation tracking platform, and Chatly, an AI-powered chatbot for WordPress. Before Expert SEO Consulting, Eric held senior roles at Complex Media, TechMediaNetwork, 360i, and Grey Interactive, and has spoken on search optimization at SMX, SES, HSMAI, and MTMP. He serves on the Board of Directors of the Internet Oldtimers Foundation and is a founding Board Member of the US Internet Pioneers Foundation. A lifelong car enthusiast, Eric is the founder of Cars and Coffee Darien — held at the historic starting line of the 1979 Cannonball Run — and Cars and Coffee Events, the largest car and motorcycle event listing website in the US. He is an accredited member of the International Motor Press Association, and on weekends you can often find him and his Mazda Miata on the track at Lime Rock Park.
Clarity: Yet another reason you should be using Bing Webmaster Tools
For anyone who really interested in the Customer Journey – not just how people find your website, but how they use it – Microsoft’s integration of Clarity with Bing Webmaster tools is a welcome step forward. Clarity allows website owners, administrators, and analysts, to see exactly what visitors are doing on their website without infringing…
Microsoft Clarity Setup Instructions
How to Set Up Microsoft Clarity Step One: Log into your Bing Webmaster Tools account. Step Two: From the dropdown list at the top left of your screen, select the website you’d like to set up. Once you’ve done that, click the Add button at the bottom left of the screen. Step Three: Accept the…
Winners and Losers in Google’s December Core Update
It’s been 5 days. What we know about Google’s December Core Update. At this point, we know a few things: The update to the core algorithm is still going on There have been major increases and drops among music related websites Health and Medical sites have seen major drops The early indicators are that the…
Google Rolls Out December 2020 Core Update
At 10:34 am yesterday, Google’s Search Liaison Danny Sullivan announced that the December 2020 Core Update – the 3rd update to Google’s core algorithm this year – would begin rolling out at 1:00 pm. As is typical, the update should take between 1 and 2 weeks to complete. The most recent data is that the…
2020 Global Citizen Awards
Provided SEO services for the 2020 Global Citizen Prize and the Global Poverty Project
Google’s November Surprises
November has brought with it a couple of significant announcements from Google. The first has to do with a major core algorithm update that’s planned for next year, and the other has to do with a minor tweak to the current algorithm. Both can have major implications for your website’s visibility on search engine result…
Brand Keywords vs Non-Brand Keywords
When most people think about SEO, they think about three things: keyword research, backlinks and content. And they’re right to do so – all three of those things are fundamental to creating a solid, successful organic search campaign. But what those same people rarely take into consideration is the distinction between Brand and Non-Brand keywords.
A Very Busy Month for Google
If you haven’t noticed, May has been a very busy month for Google. They have announced 2 significant updates – one that’s already happened and one that’s coming next year. The Update that’s already happened On May 4th, Danny Sullivan, Google’s public liaison for search (@searchliaison), announced the May 2020 Core Algorithm update: An announcement…
Lime Rock Drivers Club
Created a customized email marketing program to increase membership in the track’s private club.