Sam Torres from Gray Dot Agency brought a practical message to Tech SEO Connect: stop using LLMs for everything. When you have structured, tabular data—the kind we work with constantly in SEO—machine learning models are faster, cheaper, more accurate, and won’t make things up. “I’ve seen a lot of times where people are using LLMs…
Dana DiTomaso brought 25 years of experience to Tech SEO Connect with a simple premise: “It’s almost 2026. Why am I looking for problems instead of having problems come to me?” She wants issues to pop up and say “hello, I’m a problem, please fix me” rather than requiring manual crawls to discover them. Her…
Max Prin from Condé Nast closed Tech SEO Connect with a refreshing admission: “I’m not going to talk about AI or LLMs or AEO or GEO. Well, we’ll talk about GEO, but not that GEO.” His topic was international SEO—a discipline where nothing fundamental has changed in 14 years, but the execution at scale remains…
Josh Blyskal from Profound came to Tech SEO Connect with something we don’t see enough of in this space: actual data at scale. His team analyzed over 250 million AI responses and 3 billion citations across eight major answer engines to understand what actually drives visibility in AI search. The findings challenge some assumptions and…
Mike King doesn’t do subtle. The two-time Search Marketer of the Year (no one else has won it twice, as he reminded us) opened his Tech SEO Connect presentation with an “I told you so”—and then spent the next 40 minutes backing it up with data, tools, and a roadmap for where SEO needs to…
Day 1 of Tech SEO Connect brought together ten speakers who collectively mapped the new terrain of AI-powered search. The through-line was clear: the rules have changed, but the fundamentals haven’t disappeared—they’ve evolved. What emerged wasn’t a single strategy but a framework for thinking about visibility in a world where answer engines arbitrate the relationship…
Baruch Toledano from SimilarWeb delivered a talk that pulled back the curtain on how large-scale SEO platforms actually work. Not the features you see in the UI—the engineering decisions that make those features possible and trustworthy. His core message: in 2025, building trust in data has become much harder. The pace of AI capability is…
What to do when your content lives outside of HTML Here’s a scenario that comes up more often than you’d think: you’ve done the SEO work, identified target keywords, planned your schema markup—and then you find out the content is going to be a PDF. Or a PowerPoint. Or an infographic. Suddenly, half your optimization…
Jamie Indigo from Cox Automotive delivered the most quotable talk of Tech SEO Connect. Her premise: we’re making dangerous assumptions about AI, and we need to be “feral trash cats”—resourceful, clever, and resilient—to figure out what’s actually happening. “I really don’t care what you want to call it—AEO, LMO, EIAO, noodle,” she said. “I would…
Cindy Krum has a track record of being right before everyone else. She was talking about mobile SEO when people laughed at her. She predicted fraggles before Google announced passages. So when she says video SEO is the next big thing for AI visibility, it’s worth paying attention. Her thesis at Tech SEO Connect: everyone’s…
